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How to Analyze Data in 2025 – A Step-by-Step Guide & Expert Tips
Reporting

How to Analyze Data in 2025 – A Step-by-Step Guide & Expert Tips

“Do you roll your eyes whenever you need to figure out exactly how to analyze data or create a comprehensive report? Research has shown that analyzing ...

Author's avatar by Alexander B. Pavlinek | Jul 1
12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)
Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are essential for ...

Author's avatar by Alexander B. Pavlinek | Jun 24
PPC Industry Benchmarks for 2024
Marketing

PPC Industry Benchmarks for 2024

Becoming profitable (and staying there) with PPC advertising is getting harder each year, especially for smaller businesses. And if you’re only relying on your own ...

Author's avatar by Nevena Rudan | Jul 1
KPIs vs. Metrics: Understanding the Differences
Marketing

KPIs vs. Metrics: Understanding the Differences

“KPIs, metrics, data points, targets, measures… how am I supposed to understand all of these things? Are these just some buzzwords that businesses throw around? ...

Author's avatar by Alexander B. Pavlinek | Jun 24
10 Best SEO Reporting Tools for 2024
Reporting

10 Best SEO Reporting Tools for 2024

What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to ...

Author's avatar by Stefana Zaric | Jun 5
Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023
Marketing

Organic and Paid LinkedIn Performance Benchmarks by Industry for 2023

LinkedIn offers plenty of native analytics to creator accounts and ad owners, but if you don’t know how your performance compares to others, it’s hard ...

Author's avatar by Nevena Rudan | Jun 26
How to Use Google Search Console for SEO: A Complete Guide
Marketing

How to Use Google Search Console for SEO: A Complete Guide

What kind of content matters to your audience? How are they finding your website? Are there any technical SEO issues that you should see to? ...

Author's avatar by Alexander B. Pavlinek | Jun 25
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Marketing

BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo ...

Author's avatar by Jeremiah Rizzo | Apr 9, 2024
What Is a Good Google Ads Conversion Rate and How to Improve It?
Marketing

What Is a Good Google Ads Conversion Rate and How to Improve It?

High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...

Author's avatar by Alexander B. Pavlinek | Jun 26