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How to Boost SaaS Growth with PQL Scores and Activation Strategy
Dev Insights

How to Boost SaaS Growth with PQL Scores and Activation Strategy

Using PQL scores and an effective activation strategy could be the key to a staggering SaaS growth. User activation significantly impacts customer acquisition and can transform your business results. By identifying your PQLs, measuring PQL scores, and tracking user activation, you can drive growth and enhance user engagement across the board. Read more on how we approach this at Databox.

Tadej Kelc's avatar by Tadej Kelc | Jul 29, 2024
Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
Playbooks

Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)

In this episode of “Metrics & Chill”, host Jeremiah Rizzo converses with Alli Blum about the implementation and benefits of an outcomes-led strategy for businesses ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | Nov 4, 2024
Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)
Marketing

Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)

No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during ...

Filip Stojanovic's avatar by Filip Stojanovic | Jun 6, 2024
Landing Page Best Practices for B2B SaaS and Tech Companies
Marketing

Landing Page Best Practices for B2B SaaS and Tech Companies

Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If ...

Melissa King's avatar by Melissa King | Jun 4, 2024
<strong>How Databox University Supports Employee Personal Growth in 7 Key Areas of Life</strong>
People & Culture

How Databox University Supports Employee Personal Growth in 7 Key Areas of Life

Did you know that investing in personal growth can significantly boost productivity and happiness at work? Supporting our people in all areas of their lives leads to a positive mindset, making them more content, productive, and happy at work. To chase that goal, we launched Databox University - a personal growth program available exclusively to our Playmakers and designed to help them thrive in seven key areas of life. The feedback we've received from participants has been nothing short of inspiring and shows that the effort we put into creating this program has paid off. Read more about Databox University and how it helps our people thrive in the blog below.

Špela Jurič's avatar by Špela Jurič | May 30, 2024
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
Playbooks

BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)

In this episode of “Metrics & Chill,” Pete Caputa hosts Andi Graham, the founder and CEO of Big Sea, a digital marketing agency that empowers ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | Nov 4, 2024
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
Leadership

Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands

The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...

Melissa King's avatar by Melissa King | May 31, 2024
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
Playbooks

BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)

In this episode of “Metrics & Chill,” Pete Caputa hosts Guy Alvarez, founder of Good2bSocial, a digital marketing agency tailored to law firms. Guy recently ...

Maria Rozhdestvenskaia's avatar by Maria Rozhdestvenskaia | May 15, 2024
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting

Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started

Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...

Marija Hladni's avatar by Marija Hladni | Feb 24