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Analytics | May 26
Melissa King on May 10, 2021 • 24 minute read
Asana has thousands of integrations. Yet, when we asked business professionals about their use of Asana apps, two-thirds told us that they use fewer than five.
So, it’s probably safe to say that these companies are choosy about which tools they integrate with Asana, which makes this list pretty handy for you if you’re trying to figure out what tools to integrate and why you should integrate them.
It’s worth noting that even larger organizations in our respondent pool keep their integrations to just a few dedicated apps. Companies with more than 25 employees usually used less than 5 add-ons, just like smaller organizations with 10 or fewer employees. The outlier group, organizations with 11 to 25 employees, tended to have 6 to 10 apps.
As can be seen in the pie chart below, most of our respondents use Asana on their marketing teams. While our survey respondent pools usually include a large percentage of marketing agencies, this isn’t a surprise for this survey as Asana also reports that marketers are common users of their apps, “We’ve seen especially strong growth among marketing teams, and are working to enrich our offering to provide advanced workflows that can scale to support even more complex marketing campaigns, launches, and production processes.”
In this report, you’ll learn how companies of various sizes use Asana integrations and which apps are a must-have for your team. The survey participants came from a nearly even split of companies with one to five, six to 10, 11 to 25 and more than 25 employees.
While many of the respondents specialize in marketing, you’ll discover that they use apps in plenty of other areas too. In fact, communications and productivity were the 2 main use cases they cited.
Let’s find out what Asana add-ons marketers count on to get the job done. We’ve organized them by app type:
The participants in our Asana integration survey listed communication as their top use case. It’s no wonder that Slack, the communication app they commented on, was also their top integration. Companies with 1 to 5, 11 to 25 and more than 25 employees considered it their top pick.
Asana’s Slack integration came up very frequently among marketers because of its speed and flexibility.
Here’s how companies with up to five team members use Slack:
“The best thing about this integration is that you can turn any Slack message into a task in Asana, add it to a project, add a description and allocate it to someone using Asana’s Slack integration,” says Daniel Velez Vasquez of Home Security. “Inside Slack, you can leave a comment or finish a task. You can also receive Asana task updates through your Slack channels, ensuring that you’re always up to date regardless of which tool you’re using.”
JJ Studio’s Janeesa Hollingshead highlights how Asana helps you stay organized throughout a Slack conversation’s fast pace: “It allows us to immediately create and assign tasks to projects that result from instant messaging conversations. We no longer risk losing information or to-do items in a flurry of Slack messages because of this integration!”
Representing organizations with 11 to 25 employees, Andrew Ruditser from Maxburst appreciates how the organization keeps their team connected. “You can easily connect Slack to Asana to get task updates directly to your own private channel. This will help you stay on top of all your assignments. You can also easily update these tasks from Slack itself, which will save you time going back and forth between applications,” says Ruditser.
Slack is a smash hit with respondents from companies with 26 or more employees. Check out their insights:
“We operate in a pretty fast-paced environment that demands real-time communication,” explains Dentaly’s Max Harland. “With this integration, we can manage our entire workflow on the go. The best thing is that I can see Asana’s notifications on Slack and get a quick glimpse of who’s working on what.”
As Abby Ha from WellPCB mentions, the Slack add-on for Asana keeps your conversations flowing while keeping your tasks structured. “I really like the Slack integration because it mirrors chat-style discussions I have with my team. Asana makes it easy to move from issue to issue, and tracking progress in a structured way makes me feel like we are getting things done,” Ha says of the integration’s user experience.
The larger your organization gets, the harder it can be to keep track of tasks. India Hughes from Genbook Inc. believes that linking Asana and Slack simplifies the process.
Hughes says, “We find the communication and productivity of Asana integrations incredibly useful. With the growing number of projects our team is working on, the related conversations we have about them can become nebulous, and it’s easier for new ideas and tasks to slip through the cracks. Having the Asana integration in Slack allows the team to ensure that no action points are dropped.”
Wondering how to integrate Slack with Asana? First of all, if you don’t have a Slack account and channel set up, follow Slack’s guide to getting started. Then, install the Slack app from the Asana integrations gallery and follow the on-screen prompts.
Once Asana and Slack are connected, use the /asana command in Slack to add tasks from your workspace.
We named Asana as one of our favorite time management tools earlier in 2021. But, did you know that you can go one step further and add time tracking? Survey participants mentioned 4 time tracking apps that integrate with Asana.
If you need to track time for each of your small team’s projects in Asana, Timeneye might be a good fit. At Stand With Main Street, an organization with 5 or fewer employees, Charles McMillan counts on this time tracking tool.
Here’s what McMillan has to say about the integration: “I have been using Asana for over 2 years now, and one of my favorite integrations is Timeneye. This allows me to keep track of where my time at work has been spent and add a time tracker button on every task in Asana to monitor and measure each time spent on every task at hand.”
Timeneye connects to Asana using a Chrome widget accessible from Asana’s Integrations view. After you install the integration, your Asana tasks will have a Timeneye icon for you to click when you want to track time spent on a task.
Another possible match for a small company in need of time tracking is Time Doctor. William Chin uses the app for the team-of-one at YourDigitalAid.
“The reason that I love this integration is it allows me to accurately depict how long I actually spend on tasks when it comes to my consulting work,” says Chin. “So for example, say that I need to do keyword research for one of my clients. I can easily create the relevant tasks in Asana, add Time Doctor as an app — and then subsequently start and work on the tasks while tracking my time worked.”
Like Timeneye, Time Doctor integrates with Asana using a Chrome extension. The Time Doctor blog offers a step-by-step overview of the process. Once you have the Chrome extension set up, you’ll see a Time Doctor button on each of your tasks for time tracking.
At Ditto, a team of six to 10 employees, Marquis Murray depends on Harvest for time tracking in Asana because of its ease of use.
“Harvest is integrated into the fabric of Asana and is visible in the task detail view. This keeps it top of mind for team members and makes it easier to use the timer,” Murray says of the app. “Not only that, but the sync between Asana and Harvest projects is easy to set up, making project and resource management straightforward and efficient for those involved.”
You can connect Harvest to Asana for yourself only or for your whole team/workspace. The integration process depends on if you need to connect them to your account or multiple accounts:
Editor’s note: Looking for more ways to split up your time tracking by project? Add the Harvest: Projects Time Report dashboard to your Databox app for a summary at a glance.
Rounding out our list of time tracking integrations for Asana is Everhour.
“Our team utilizes this platform to track time spent on all levels, including tasks, projects, and clients,” says Sara Soph from Hurrdat, a company with more than 26 employees. “This integration allows us to have visibility to the actual hours used for our team, which helps better estimate time for future projects, as well as assist with capacity and hiring needs. On the client side, tracking actual hours with current projects helps set the standard hours for pipeline projects and avoid over-billing.”
Soph also mentioned that since Everhour notifies the Hurrdat team when someone goes over their assigned hours, they can help prevent burnout.
To integrate Everhour with Asana, go to Everhour’s “Integrations” page in your account settings and choose the Asana integration. That’s it!
The fourth top use case for Asana apps among the marketers we consulted was file sharing. For these respondents, Google Drive came out on top for file management.
Google Drive’s free plans and light footprint make it ideal for companies with five or fewer team members. Take it from Cierra Loflin of Zodiac Guides: “Integrations like Google Drive help content writers as they share article drafts with editors, translators, and web designers. Since Google Drive is built directly into the Asana task pane, you can attach files directly into tasks. Then, everyone has the latest version of the files.”
Even as an organization grows, Google Drive still offers plenty of utility. Yuvi Alpert of Noémie’s 11 to 25-person team speeds up their workflow with the Google Drive integration.
“Because we use Asana to keep track of tasks that we’re commonly performing in Google Drive or by using Google Suite, being able to add files from Docs and Sheets as file attachments to Asana tasks has made our workflow much more efficient, especially for image sharing,” Alpert tells us. “We no longer have to manually upload every little file to Asana, which has been useful across all sectors of our business.”
Google Drive automatically works with Asana as long as you have a Google account associated with your Asana account. When you click the Attach button on a task, pick the “Attach From Google Drive” option to access your Google Drive files.
Another frequently mentioned use case for Asana integrations was “connectors,” or tools that automate your workflow by connecting Asana actions to actions in other apps. Respondents had three of them to share.
If you have a little coding know-how, the Flowsana integration for Asana will take you far. The Floor Shields team, which includes five or fewer members, can achieve expert automation with custom scripts. Take it from their representative in the survey, Joe Scaduto.
“With Flowsana, we are able to connect and automate tasks. We’ve also written scripts in Google Sheets that talk to Flowsana and update tasks in an automated fashion for content production which wouldn’t be possible without Flowsana,” Scaduto explains.
As its name implies, Flowsana’s features are tailored to Asana. After you create a Flowsana account and connect it to your Asana account, Flowsana’s workflows will automatically trigger.
Zapier empowers you to connect thousands of apps. Its Zaps can take you beyond Asana’s app store. This tool appeals to organizations of various sizes.
Representing companies with 6 to ten employees, Andrew Winters of Cohen and Winters recommends Zapier for its connectivity. “I love Zapier because it allows us to connect all of our various tools and software. With the transition to remote work, we have started using far more tools to maintain digital communication, but Zapier helps to keep everything connected and organized,” they tell us.
Zapier also delivers results for large companies with 26 or more people, as you’ll learn from CheapCarInsuranceQuotes.com’s Melanie Musson. “Zapier brings all my work-related apps to one place. It lets me share information between apps. It’s like, instead of having to drive around town meeting with ten people individually, I get them all together in one room for a meeting. Zapier brings all the dimensions of my job into one place,” Musson explains.
You can use Asana in Zapier as you create a Zap. After creating a Zapier account, select the Use this Zap button. Then, choose Asana as your Zap’s trigger or action and follow the prompts to connect Asana to Zapier.
After you have Asana hooked up to Zapier, you can integrate it with the thousands of apps compatible with Zapier automation.
RD Station Marketing works a little differently than Flowsana and Zapier. It automates digital marketing tasks within its software. When you integrate it with Asana, it links some of those automated actions to Asana tasks.
At GSD Lovers, an organization of 6-10 people, Rameez Usmani creates a seamless workflow with the RD Station Marketing integration. Usmani recommends using it to simplify your marketing-to-sales pipeline:
“You can, for example, create a flow of onboarding emails every time a customer subscribes to your product or service. From there, create automation that adds tasks to the service team whenever your customer receives the third email. This way, you guarantee that all new customers will receive service at the exact moment, increasing the retention rate.”
RD Station Marketing doesn’t have a native Asana integration, so you’ll have to use a tool like Zapier to link the two apps.
If you know how to combine Asana with the right integrations, you can turn it into a task management or email marketing powerhouse. Try these Asana add-ons for email.
The Asana Gmail integration’s popularity and accessibility make it a favorite across organization sizes.
Efficiency counts at Upsource, a company of five or fewer people, so Caroline Marshall depends on the Gmail app. “As a virtual assistant, you are managing multiple inboxes and a variety of tasks across many clients,” Marshall tells us. “Using the Gmail integration means I can easily add the task to [the Asana project] it belongs to and delegate it with a due date. Plus, the email trail can be attached for further reading — saves so much time!”
The Gmail integration also helps slightly larger companies with six to ten team members, like Rocketlabs. Evgenia Evseeva provides fast client service through Google integrations like Gmail. “One of my most common daily use cases for Asana integration is creating Asana tasks directly from the client’s email,” Evseeva explains. For Evseeva, Gmail is just one part of a Google-powered Asana workflow that also includes file management, task tracking and form submissions.
Two companies with 11 to 25 employees had great things to say about Asana’s Gmail integration as well.
At USA Rx, Chris Riley gets the benefits of using email as a to-do list without the drawbacks. “[This integration] lets me create tasks directly from the emails I receive in Gmail. This allows me to keep track of tasks and deadlines easily without having to go digging through old emails for reminders,” Riley says.
Daniel Foley of Daniel Foley SEO appreciates the integration’s robust features: “You can turn emails or email threads into tasks, delegate them to teammates, set due dates, and add a summary using the Asana for Gmail add-on. The Gmail app for Android now supports many more features, such as task creation, assignment, commenting, and completion.”
You’ll need to install Asana’s Gmail integration from the Google Workspace Marketplace. Make sure you sign in with the Gmail account that you use for Asana. Once you have the integration installed, you’ll be able to convert emails to Asana tasks and access Asana from your Gmail inbox.
While a wide range of organizations with 25 or fewer people prefer Gmail’s Asana integration, companies, the comments from respondents with 26+ employees mentioned Outlook.
“My team and I really appreciate the fact that we can integrate Outlook into Asana through an Office 365 subscription,” says Trust & Will’s Katie Fellenz. “This feature makes it easy for us to keep track of our emails, assign emails to each other, and group them with other tasks that we have to get done. It’s a great way to stay organized and ensure we don’t miss any important outreach in our day-to-day. It’s easy to lose track of emails by forwarding them, putting them in folders, etc. and Asana simplifies the process, allowing minimal room for user error.”
How do you integrate Asana with Outlook? While signed in to your Outlook account, click “Get It Now” on the Microsoft Marketplace page for Asana. Then, follow the on-screen instructions.
After you link Asana and Outlook, you’ll see “Create Task” and “Open Asana Add-in” buttons in your inbox’s top bar to add emails as new tasks or comments.
Looking for an Asana integration for email marketing rather than task management? Try Litmus.
“Our favorite Asana integration is Litmus. It helps our marketing team get a complete overview of email campaigns’ creation, production, and testing process (our main lead generator),” Forest McCall from Tasty Kitchenn states. “By syncing Litmus’s and Asana’s tasks, we can keep everyone up to date on projects’ status by automatically getting tasks’ updates on both platforms.”
At the time of writing, Asana’s integration doesn’t work for newer Litmus users. If you used the Litmus integration before the platform update, you can still sync your Litmus Checklist with Asana.
Asana has plenty of native calendar sync features to keep your team organized. However, survey respondents had just one of them on their minds.
The most-mentioned integration among companies with 6 to 10 people was Google Calendar.
This trend could be due to the Google platform’s ease of use for smaller organizations of this size. Milkwhale’s Andre Oentoro explains, “Our team works using the Google platform most of the time. Starting with Google Docs, Google Mail, to Google Drive. So, this is our favorite integration because it doesn’t require us to adapt to a new platform and allows us to maintain our current workflow.”
As Sasha Quail from Claims UK points out, Google Calendar in particular works like a powerhouse in combination with Asana. “You can, for example, create events from tasks created in Asana and also create Asana tasks based on the creation of events and status in your calendar. For example, let’s say that every time your manager attends a meeting with clients, he needs to set up an introductory presentation, generate a report and forward the results to his team via email. By integrating Asana and Google Calendar, you can automatically create these three tasks in Asana every time a meeting is scheduled so that your manager does not fail to execute them on time,” Quail says.
The integration also suits creative agencies for reasons you might not expect. Ashley Regan-Scherf of RGC Advertising makes a great point about visual learning: “Our favourite Asana integration is the Google Calendar layout as we are a creative agency, so the majority of the office are visual learners. Having a graphic format that explains where each of our projects is due really helps our agency communicate clearly and work together as a team. Since using Asana, we have been more productive as an agency, allowing us to take on even more clients as our foundations are correctly in place.”
Asana has a built-in Google Calendar integration, so you won’t have to do much to get it working. The Asana guide outlines the steps needed for the different kinds of Google Calendar syncs offered in the software. You’ll need to paste a URL from Asana into the “Add a coworker’s calendar” feature in Google Calendar.
Sometimes, it’s better to show someone something than explain it to them in writing. The following screen recording app for Asana makes that approach a snap.
Marketing agencies consider Loom one of their top software tools, and this survey’s respondents agree.
At Proper Wild, an organization with 6 to 10 members, Vincent Bradley counts on Loom for better remote work. Bradley says, “Loom has been so useful during remote work because I’m able to explain new tasks and initiatives en masse using Loom’s screen recordings.
They continue, “Loom lets you narrate your recordings with your computer’s mic so that you can create simple tutorials or explainers with both verbal and visual instructions. Being able to add these recordings to Asana tasks has made it so easy to clarify tasks, easily explaining things the first time so that my team can hit the ground running. Attaching these videos to Asana projects allows them to be conveniently referenced throughout any task, especially as a project brief.”
Loom can also deliver value for slightly larger organizations with 11 to 25 people, such as Scraper API. “It’s so valuable to be able to record my voice and computer screen simultaneously to explain important information, especially since my whole team is still working remotely,” says team member Ian Kerins. “I’ll send Loom video guides via Asana when, for example, explaining content marketing tasks to a colleague who couldn’t attend a team video call or needs an in-depth explanation of a specific concept.”
Loom videos have shareable URLs that you can add to Asana projects and tasks. Copy your Loom video’s link through the Share feature, then create a project brief in Asana. To attach your Loom to your Asana project brief, paste the URL directly into the brief or use the “+” icon to insert media.
Two of our respondents’ favorite sales tools are Pipedrive and Salesforce. Both of these platforms are also their favorite sales integrations for Asana.
Pipedrive uses a sales pipeline model in its CRM structure. By combining it with Asana, you can streamline your sales pipeline further.
Jim Hildebrand from Tiger Financial, a company with 11 to 25 employees, highlights how the Pipedrive app can close the gap between sales and production. According to Hildebrand, instead of manually assigning tasks to your production team, “there are Asana’s integrations with Pipedrive: to automate actions between Pipedrive’s business and tasks in Asana. You can use the ready-made automation developed by Pipedrive.”
There are two ways to integrate Pipeline and Asana. You can look for the Asana integration in your Pipedrive account’s settings or install it through the Pipedrive Marketplace.
Salesforce could also fit the bill if you need to integrate your Asana tasks with your sales pipeline.
At SEO.co, a company with 11 to 25 employees, Nate Nead simplifies the sales pipeline with Asana’s Salesforce integration. “We actively use both Asana and Salesforce for our client campaigns. Both are phenomenal platforms and the integration of them is critical for visibility across our sales and operations teams,” Nead says.
They continue, “If a client has a question about an invoice or where their project stands and asks the wrong team member, there is cross-functional visibility that allows them to quickly get an answer, rather than requiring them to reach out to a project manager for the details. It also simplifies customer hand-offs and on-boarding from the sales team to the project management team. We could not live without Salesforce and Asana.”
You can link Salesforce with Asana through the Salesforce AppExchange or by using Tray.io. The native integration automatically creates Asana tasks and projects through Salesforce. Meanwhile, the Tray.io version allows for more customization in exchange for a more intensive setup.
Editor’s note: To make the most of Asana’s Salesforce integration, you’ll need a healthy sales pipeline. Give your sales a check-up with the Salesforce Essentials: Expected Value of Sales Pipeline dashboard for Databox.
Looking to combine your personal and team tasks? There’s an Asana integration for that.
If you already manage tasks with Trello, its Asana integration can help you keep track of everything.
Bill Glaser from Outstanding Foods, an organization with 11-25 members, combines Trello and Asana to stay on top of individual and team tasks. “Asana and Trello are two of the most useful project management tools available, and their ability to seamlessly work together is wonderful for people like me who loved staying organized,” Glaser begins.
Glaser continues, “They integrate both ways—importing tasks from Asana into Trello and importing due dates from Trello into Asana—to make for a perfect and creative time management opportunity. I use Trello to collaborate and Asana to keep track of my personal tasks, and this integration allows me to keep up with both my individual and team to-do lists without ever dropping the ball.”
The Asana website recommends using Unito to sync your projects and tasks between Asana and Trello. You can also connect the two apps with a tool like Zapier.
If you use multiple apps with reporting features, you want to organize your data as much as you can. Asana integrates with data management apps to help you achieve that goal.
Just as it does with more than 70 other integrations, Databox connects to Asana for seamless task and data management.
Jessica Crosby at Lone Fir Creative, an organization with 11 to 25 people, shared how Databox helps with resource planning, “Databox tracks Asana tasks across projects with completion percentages, and also tasks by individual team members to help us better understand workloads,” Crosby explains.
Peter Kadas, the Managing Director of Seven Digits Media, a company with 11-25 employees, uses the Databox Asana Integration to report activities to clients alongside results, “With the Asana-Databox integration we can ‘smuggle’ the proof of our work into the weekly reports for clients. One of the most serious struggles for any agency is to show the completed tasks for clients who generally understand very little about the complexity of the online world.”
Want to seamlessly organize your data from Asana and track both individual and team progress? Connect your Asana account with Databox.
It’s easy to integrate Asana and Databox. In Databox, go to “Data Sources,” then click the green “+ New Connection” button. Search for Asana, then click on the integration’s “Connect” button to authorize your Asana account.
To start monitoring your team’s progress in Asana, you can download one of pre-built Asana templates.
The Asana team overview dashboard template shows all team tasks in one view, helping you monitor your team’s efforts in executing tasks with ease.
Stay on top of your team’s performance on every given task with this Asana company overview dashboard template.
Improve your team’s productivity and keep your workflow organized with this Asana dashboard template that gives you better visibility of your team’s performance on all key tasks per project.
Well, that’s it folks. With Asana recently (April 14, 2021) launching an official program for apps that integrate with them, there is no shortage of apps that you should consider integrating into your project management system. Hopefully, this list gives you a start.
What apps are you using with Asana? Tell us in the comments. And share this article with your colleagues if you found it useful and we’ll update this article from time to time.
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