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Campaign Monitor Spam Complaints by Campaign

The Spam Complaints by Campaign metric measures the number of subscribers who marked a particular email campaign as spam, indicating that they didn't sign up for it or find it relevant.

With Databox you can track all your metrics from various data sources in one place.

Spam Complaints by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Spam Complaints by Campaign"?
The Spam Complaints by Campaign metric measures the percentage of recipients who marked a specific email campaign as spam or unwanted. This metric reflects the quality of your content, audience targeting, and overall email strategy, as recipients are more likely to mark emails as spam if they did not opt-in or are not interested in your offerings. High spam complaints can harm your sender reputation and email deliverability, while low spam complaints indicate that your content is relevant and valuable to your audience.
Example: A company sends out a promotional email campaign and notices a high number of spam complaints. They use this metric to identify what caused the complaints and make changes to future campaigns to ensure they are not marked as spam.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Spam Complaints by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Spam Complaints by Campaign using Databox, follow these steps:

  1. 1
    Connect Campaign Monitor that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Spam Complaints by Campaign on the Performance screen
  6. 6
    Get Spam Complaints by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Spam Complaints by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Campaign Monitor integration with Databox Track Spam Complaints by Campaign from Campaign Monitor in Databox GET STARTED

General

  • Description
    The Spam Complaints by Campaign metric measures the number of subscribers who marked a particular email campaign as spam, indicating that they didn't sign up for it or find it relevant.
  • Category
    Email

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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