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Campaign Monitor Opens by Campaign

The Opens by Campaign metric measures the total number of times a campaign email has been opened by recipients.

With Databox you can track all your metrics from various data sources in one place.

Opens by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Opens by Campaign"?
Opens by Campaign is a metric that measures the number of times a particular email campaign has been opened by the recipients. It indicates the effectiveness of a campaign in engaging the audience and helps to determine the relevance and appeal of the email content. The metric is important in providing insights into the overall performance of a campaign and can be used to optimize future email marketing efforts.
Example: The "Opens by Campaign" metric can help a marketing team identify which email campaigns are the most successful at engaging subscribers, allowing them to allocate resources more effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Opens by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opens by Campaign using Databox, follow these steps:

  1. 1
    Connect Campaign Monitor that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opens by Campaign on the Performance screen
  6. 6
    Get Opens by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opens by Campaign
Campaign Monitor integration with Databox Track Opens by Campaign from Campaign Monitor in Databox GET STARTED

General

  • Description
    The Opens by Campaign metric measures the total number of times a campaign email has been opened by recipients.
  • Category
    Email

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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