Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How Succesfactor.nu Uses Databox to Streamline Client Reporting and Save 100 Hours Every Month
No matter the specialty, agencies have more in common with each other than not. The realities of managing, working across, and reporting to multiple clients ...
by Kiera Abbamonte · Apr 21, 2022
Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...
by Masooma Memon · Apr 9, 2025
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...
by Marija Hladni · Apr 12, 2023
9 Customer Retention Metrics You Need to Start Tracking ASAP
Retaining customers is critical for businesses. Did you know that retaining a customer is 5x cheaper than gaining a new one? Whether your customers have ...
by Maham S. Chappal · Nov 15, 2021
New Integration: Track Your Service Channels in One Place with HubSpot Services + Databox
Hi there, HubSpot Services users 👋 Today, we’re excited to announce our new integration with HubSpot Services, which will allow you to track and visualize ...
by Tamara Omerovic · Dec 16, 2020
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
An average person gets about 121 emails daily. Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...
by Masooma Memon · Jan 12, 2022
New Integration: Track and Analyze Your Marketing Automation with Salesforce Pardot + Databox
Hi there, Salesforce Pardot users 👋 Today, we’re excited to announce our new integration with Salesforce Pardot. It will enable you to track and visualize ...
by Tamara Omerovic · Dec 16, 2020
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond? Are people even reading long-form blogs ...
by Maham S. Chappal · Dec 6, 2021
Facebook vs. Instagram: What’s Better for Organic Brand Building?
If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...
by Maham S. Chappal · May 11, 2022
16 Ways to Calculate the ROI of Your SEO Campaigns
In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...
by Jessica Malnik · Feb 1, 2023
What is Direct Traffic in Google Analytics and How to Analyze It?
Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...
by Maham S. Chappal · Jun 10, 2024
How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results
Recently, Steve LeVine wrote that Americans won’t hop on board with electric vehicles until they can have “the gas station experience,” arguing that the U.S. ...
by Kiera Abbamonte · Jan 10, 2022
16 Ways to use Facebook Ads for Lead Generation
Facebook is a lead generation beast in today’s digital age. And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...
by Maham S. Chappal · Mar 29, 2023
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...
by Masooma Memon · Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...
by Masooma Memon · Jul 10, 2025
How Spitfire Inbound Boosts Client Conversion Rates and Powers Customer Growth with Databox
Closing the gap between marketing and sales can be a difficult task for any company. More often than not, the disconnect comes from busy schedules ...
by Allison Frieden · Jul 2, 2024
20 Instagram Metrics Every Marketer Should Track in 2021
What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions? Or, how many people who view your ...
by Jessica Malnik · May 11, 2022
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...
by Archita Sharma · Jul 30, 2021
21 About Us Page Examples to Help You Get Your Brand Message Across
You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...
by Masooma Memon · Aug 14
30 Best Email Marketing Tools for 2021
Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...
by Masooma Memon · Jul 26, 2023
14 Instagram Analytics Tools to Try Out Right Now
If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...
by Jessica Malnik · Apr 14, 2023