The metric: Setting Goals & KPIs Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at ...
We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...
What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...
At Databox, we’re dedicated to cultivating a culture where people are at the centre because we believe in building an environment that’s more than just ...
Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...
Ever since Google announced the shutting down of Universal Analytics, there has been a lot of pressure for businesses to switch to Google Analytics 4 ...
In the sea of metrics that we are tracking, there are times that we miss a few. Let too many fall through the cracks, and ...
Did you know that it’ll take you longer to read this sentence than you’d expect this entire page to load? While adding an extra second ...
If you’ve just recently dipped your toes in Facebook Ads, the whole thing might seem like a fever dream in which nothing makes any sense. ...