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Facebook Engagement: What Is It & How Do You Measure It?
Facebook Pages

Facebook Engagement: What Is It & How Do You Measure It?

Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...

Author's avatar by Jessica Malnik | May 2, 2024
6 Key Differences Between Data Analysis and Reporting
Reporting

6 Key Differences Between Data Analysis and Reporting

Once you have data on hand, your job is far from done. You’ll need to collect it all together and put it into context to ...

Author's avatar by Melissa King | Aug 23, 2023
18 Lead Generation KPIs Every Marketing & Sales Team Should Track in 2023
Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track in 2023

When it comes to lead generation, there are a few tried-and-true metrics that most marketers and salespeople are tracking. The number of MQLs, cost metrics, ...

Author's avatar by Kiera Abbamonte | Jun 12, 2024
7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content
Google Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

In order to create content that will really help you scale your business, it’s important to understand which content grabs your visitors’ attention, which one ...

Author's avatar by Archita Sharma | Aug 23, 2023
17 Marketing Report Examples with Free Dashboards Templates
Marketing

17 Marketing Report Examples with Free Dashboards Templates

On average, companies with fewer than 49 employees have three staff members on their marketing team. Organizations with more than 5,000 employees typically have a ...

Author's avatar by Elise Dopson | Jul 11
What is a Data Dashboard? Definition, Benefits, and Examples
Dashboards & Visualization

What is a Data Dashboard? Definition, Benefits, and Examples

In a world where companies now use dozens (upon dozens) of different tools to track business performance, data dashboards have become critical for quickly conveying ...

Author's avatar by Marija Hladni | Jun 25
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
Sales

Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)

In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Top 10 Essential Google Analytics Dashboards in GA4
Marketing

Top 10 Essential Google Analytics Dashboards in GA4

Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...

Author's avatar by Alexander B. Pavlinek | Jun 25
Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It
Marketing

Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It

Imagine you’re in a store, shopping. The longer you stay, the more likely you are to buy (more), right? It’s similar with your website. The ...

Author's avatar by Stefana Zaric | Jun 25