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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
In this episode of “Metrics & Chill,” Pete Caputa hosts Andi Graham, the founder and CEO of Big Sea, a digital marketing agency that empowers ...
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
In this episode of “Metrics & Chill,” Pete Caputa hosts Guy Alvarez, founder of Good2bSocial, a digital marketing agency tailored to law firms. Guy recently ...
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Is your B2B content stuck in 2020? You’re not the only one facing this problem. With the B2B market getting more competitive by the day ...
New in Databox: Analyze the Performance of Any Metric or KPI with Metric Insights
Whether you’re a leader, manager, or individual contributor, chances are you need to keep a close eye on a handful of key metrics. If you’re ...
The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Can you really get all the expertise and strategic thinking of a top-level marketing exec without having to cover the cost of a full-time salary? ...
How to Create a Dashboard in Google Sheets in 3 Easy Steps
Using spreadsheets in your business is a great way to store data and keep it organized. However, in situations where you need to quickly pull ...
Playmaker Spotlight: Tory Ferrall, Director of Revenue Operations
In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...
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