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Mastering the OKR Framework: A Guide for SaaS Businesses
Leadership

Mastering the OKR Framework: A Guide for SaaS Businesses

What is the OKR framework? The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, ...

Špela Jurič's avatar by Špela Jurič | Feb 11
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
Marketing

Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results

It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...

Aiza Coronado's avatar by Aiza Coronado | Oct 25, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
Marketing

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...

Melissa King's avatar by Melissa King | Jul 11
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies
Market Research

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive ...

Filip Stojanovic's avatar by Filip Stojanovic | Sep 28
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Playbooks

Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)

Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Jun 30
How to Quickly Scale Content Marketing with HubSpot’s AI Tools
Hubspot

How to Quickly Scale Content Marketing with HubSpot’s AI Tools

Producing high-quality content on a consistent basis is no small feat.  Even seasoned content teams struggle to handle the pressure of churning out work that ...

Jen Lombardi's avatar by Jen Lombardi | Oct 16, 2024
What Are the Best YouTube Strategies for Business Growth in 2024?
Marketing

What Are the Best YouTube Strategies for Business Growth in 2024?

With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...

Melissa King's avatar by Melissa King | Oct 9, 2024
From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)
Marketing

From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)

Sam Kuehnle (VP of Marketing at Loxo) shares how to create a marketing plan that will resonate with leadership and contribute your company’s annual revenue ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Dec 3
How to Embed Databox Dashboards in ClickUp: A Step-by-Step Guide
Dashboards & Visualization

How to Embed Databox Dashboards in ClickUp: A Step-by-Step Guide

Imagine having all your critical business metrics and project data seamlessly integrated within your favorite project management tool. For ClickUp users, this vision becomes a ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Oct 1, 2024