Email metrics & KPIs 116 Metrics

Mailchimp

New Subscribed Contacts metric shows the number of new contacts who have opted-in to receive emails from your Mailchimp account during a specified period of time.

Mailchimp

The New Unsubscribed Contacts metric measures the number of contacts who have unsubscribed from your email list within a specified time period.

Mailchimp

Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.

Mailchimp

The Recent Campaign Open Rate is a metric that measures the percentage of people who opened a specific email campaign within a certain timeframe.

Mailchimp

The Campaigns metric refers to the number of emails sent to a target audience for a specific marketing effort, along with the associated click rates, open rates, and conversion rates.

Mailchimp

Audiences in Mailchimp refers to the collection of contacts that have opted into your marketing messages. It allows you to segment and target your audience, as well as track engagement and performance.

Mailchimp

Open Rate by Campaigns is a metric in Mailchimp that measures the percentage of subscribers who opened a specific email campaign. It helps businesses evaluate the effectiveness of their email campaign and improve their content to increase engagement and conversions.

Mailchimp

Click Rate by Campaigns measures the percentage of total recipients who clicked on a link in your email campaign, providing insight into the effectiveness of your email content and Call-to-Actions.

Mailchimp

The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.

Mailchimp

The Unsubscribed Contacts metric measures the number of contacts who have opted out and requested to be removed from your email list.

Mailchimp

Recent Campaign Click Rate measures the percentage of email recipients who clicked on a link in your campaign within a specific time frame, typically the past 24 hours.

SendGrid

The Delivered metric refers to the number of emails that have been successfully delivered to their intended recipient's inbox, as confirmed by the receiving server.

Mailchimp

Click Rate by Audiences is a Mailchimp metric that measures the percentage of subscribers who clicked on a link within an email campaign, segmented by audience. It helps you understand which audience is more engaged with your content.

SendGrid

The Opens metric measures how many recipients opened an email, indicating engagement and interest with the content of the message sent through SendGrid.

SendGrid

The Clicks metric measures how many times a recipient clicked on a link within the email.

SendGrid

The Unsubscribes metric measures the number of recipients who clicked the unsubscribe link in an email, indicating they no longer want to receive future messages from the sender.

SendGrid

Unique Opens measures the number of individual recipients who opened an email at least once, regardless of how many times they may have opened it.

Mailchimp

Clicks by Campaigns is a metric in Mailchimp that shows the number of clicks on links in campaigns. It helps measure the success of campaigns and identifies the content that resonates best with subscribers.