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Your most important mobile app analytics metrics in one comprehensive library. Use it to gain more insight into your mobile performance and fine-tune your strategy.
Net New MRR is a metric that measures the total amount of revenue generated from new customers minus the revenue lost from cancellations and downgrades.
MRR is a crucial metric for subscription-based businesses that measures the predictable, recurring revenue generated from subscriptions each month.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
New Recurring Revenue measures the total revenue brought in by new subscriptions in a given period, excluding upgrades, downgrades, and churn.
The Upgraded Recurring Revenue metric measures the additional revenue generated by existing customers through upgrades or expansions of their subscription plans.
Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
New Customers metric measures the number of new users who signed up for your product or service within a given time period. It helps you track the growth of your customer base and evaluate the effectiveness of your marketing and acquisition efforts.
Revenue Churn Rate measures the amount of revenue lost from canceled or downgraded subscriptions over a given period of time.
Growth Rate is the percentage increase or decrease in revenue over a set time period, used to gauge the performance of a business and its ability to expand.
Downgraded Recurring Revenue measures the reduction in monthly or annual recurring revenue (MRR/ARR) due to customers downgrading their subscription plans or packages.
Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
The Reactivated Recurring Revenue metric measures the revenue generated from previously churned customers who have come back to a subscription-based business. It helps track the effectiveness of a company's re-engagement efforts.
Future Churn MRR predicts future revenue loss due to customer churn, enabling proactive action to reduce churn and impact on revenue.
Lifetime Value (LTV) measures the total revenue a customer will bring to a business over their entire lifespan as a customer.
ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
Churned Recurring Revenue Delinquent is a metric that tracks the lost recurring revenue from customers who have fallen behind on their payments and ultimately churned.
Churned Recurring Revenue Voluntary measures the loss of revenue due to customer-initiated cancellations of their subscription or membership.
The Reactivated Customers metric measures the number of customers who have made a repeat purchase after being inactive for a period of time.
Revenue Retention Rate measures how much recurring revenue you retain from existing customers over a period of time, after accounting for churn and upgrades/downgrades.
The Existing Customers metric measures the number or percentage of customers that have made a repeat purchase or subscription within a given time frame.
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