How to Track Paid Advertising Performance with HubSpot & Databox

When you’re running multi-channel ad campaigns, it’s not enough to measure clicks and conversions inside each ad platform. To truly understand channel revenue attribution, you need to connect ad spend to qualified leads, sales meetings, and pipeline – and that means integrating data from your CRM (in this case, HubSpot CRM).

Align paid ad platform data with business outcomes.

Devin Littlefield of Market Vantage walks through how his team uses Databox + HubSpot to evaluate campaign performance for their clients. With a custom scorecard that blends data from Google Ads, LinkedIn Ads, HubSpot Marketing, and HubSpot CRM, they track key outcomes like MQLs, SQLs, booked meetings, and deals to optimize spend and prove impact.

Try it yourself

Check out our step-by-step tutorial to try building this dashboard for yourself or simply reach out to our team to get personalized help setting up your own dashboard.

I’ll Start Building

Build It For Me

Track paid campaigns from click to closed-won.

Most teams can track impressions, clicks, and form fills directly in Google or LinkedIn Ads. But the story ends there – especially when leads move into HubSpot and beyond. Once those leads become MQLs, SQLs, or opportunities, it’s difficult to tie those outcomes back to the paid channels that drove them.

Full-funnel ad tracking is hard to achieve without Databox…

Ad platforms don’t show what happens to leads post-conversion
Native HubSpot reporting doesn’t reliably connect all data points and has limitations on historical data
Custom objects in HubSpot like booked meetings often go untracked
Manually pulling data across systems is time-consuming and error-prone

Databox makes it easy to track your paid ads and the impact – all in one place.

Connect ad platforms and your CRM data
Merge data sources using Datasets
Monitor performance across platforms
Visualize campaign performance from first click to booked meeting or revenue

See the full dashboard in action.

Explore the full scorecard Market Vantage uses to analyze advertising performance over time.

This dashboard blends Google Ads, LinkedIn Ads, HubSpot Marketing, and HubSpot CRM data, with calculated metrics and custom objects that reflect how real leads move through the funnel.

I'll Start Building

Build It For Me

Explore more resources

Browse related templates, tutorials, and expert articles to help you improve your paid ad reporting and run paid ad campaigns with impact.

Need more help with your advertising and marketing strategy?

This dashboard was created by MarketVantage, a digital marketing agency specializing in helping B2B businesses grow through data-driven strategies. They offer a range of services including strategic consulting, marketing automation, conversion rate optimization, and advertising management on platforms like Google, Bing, LinkedIn, and Facebook. MarketVantage is a Databox Solutions Partner and licensed reseller.

Contact Market Vantage

How To Track Webinar Analytics Across Zoom & HubSpot with Databox w/Ali Schwanke

Tutorial: How to build this dashboard with Databox

When you blend ad data with HubSpot outcomes, you go from guessing to knowing. This scorecard gives you and your team clarity on what’s working, where to optimize, and how to communicate results that matter.

What the scorecard solves for:

Measuring cost per MQL and SQL across channels
Visualizing trends with a 12-week performance scorecard
Segmenting MQLs and meetings by source and campaign
Aligning marketing and sales on real business outcomes
Making optimization decisions with confidence

What the scorecard shows:

New MQLs by Paid Source
Cost/MQL by Paid Source
New Booked Meetings (NBM) by Paid Source
Deals by Latest Source

How to calculate cost per lead for paid search

The key to this paid ad attribution scorecard is calculating cost per lead for paid search using different lifecycle stages. Cost per Lead (CPL) is a key metric for evaluating how efficiently you’re generating leads across your paid channels.

In Databox, you can calculate CPL by combining your ad platform spend with Lifecycle stage metrics from your CRM, broken down by Source. This setup helps you analyze CPL not only for leads, but also across stages like MQL, SQL, or Customer, and filter by specific attribution sources like Paid Search.

Create custom metrics for Lifecycle Stages by Source

Use your CRM (e.g., HubSpot) to build metrics like:

Leads by Source
MQLs by Source
SQLs by Source
Customers by Source

Create a Data Calculation to get CPL for Paid Search

Use Data Calculations to combine metrics:

Add Cost from all relevant ad platforms (e.g., Google Ads + Facebook Ads + Twitter Ads).
Divide by Leads by Source.
Set the breakdown to Source and filter it to Paid Search.

Repeat the calculation for other Lifecycle stages

You can replicate the same calculation logic for Cost per MQL, Cost per SQL, or Cost per Customer.

PRO TIP: Filter leads by page that converted them

For deeper insights, filter your Lifecycle stage metrics by a field like Original Page or Latest Drilldown Source to isolate specific campaigns or landing pages.

For example, if you’re filtering for Google Ads only, use Cost from Google Ads and Leads attributed to Google Ads in your calculation.

This avoids inflating CPL by including spend from channels that didn’t contribute.

Want help building your own version?

Contact our team – we’ll build it for free.

Start a Free Trial

Get a Demo

FAQ

Can I build custom metrics like cost per MQL, cost per SQL, total ad spend, deal volume, or blended ad spend in Databox?

Yes. Databox’s Metric Builder for HubSpot lets you combine any available metric(s), dimension(s) and filters to calculate figures such as Cost‑per‑MQL, Cost‑per‑SQL or blended spend across ad networks. Metric Builder is included on Professional plans and above.

Can Databox combine Google Ads and LinkedIn Ads spend into one “Total Ad Spend” metric?

Yes – use Data Calculations to add Cost from each connected ad source. The same feature can divide that total by leads, MQLs, or SQLs to create blended CPL or Cost-per-MQL metrics. Learn more.

Can I filter a Databox dashboard by campaign, ad, or country?

Yes. In the Designer, open the Settings & Controls ▸ Filters panel and choose “Campaign,” “Country,” “Ad,” or any available dimension to make your Databoard interactive.