Earning a high organic search ranking is great – unless no one is clicking on your result. Over the last few years, Google has played ...
“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...
Static dashboards and Google spreadsheets are undoubtedly one of the best ways for busy executives to keep their data organized. Google sheets dashboards provide a ...
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...
In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
Did you know that 90% of agencies rely on referrals as their top source of leads? As long as your work is solid and you ...
The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...
In most companies, internal reporting looks exactly like this: The end. As the business grows and new data sources and metrics are added to the ...
While it can be helpful between reporting periods, simply sharing a dashboard or report with raw data is not always enough. Both clients and team ...
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