What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...
Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO ...
If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...
Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...
We know that for some of you just thinking about transferring to Google Analytics 4 creates a headache. And while the process itself might not ...
Content marketing can be a double-edged sword. While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...
The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...
Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...
Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...
We recently surveyed 314 companies to learn how they’re setting goals and reporting performance to their teams. So in this episode, I chatted with Pete ...
Ask any eCommerce business owner which metric matters the most to them and the vast majority will tell you it’s the conversion rate right off ...
How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...
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