Improving Performance

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How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Marketing

How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers

Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...

Author's avatar by Davor Štefanović | May 22, 2023
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Agencies

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...

Author's avatar by Stefana Zaric | Apr 12, 2023
New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
Marketing

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What percentage of your site traffic should be new visitors? How much time do returning visitors spend on your website? Which pages do they return ...

Author's avatar by Filip Stojanovic | May 29, 2024
Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)
Metrics & Chill Podcast

Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)

The metric: Organic Traffic Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days). How They Moved The ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins
Agencies

How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins

How many clients can you handle? How many is too many? Where should you draw the line? Should you draw it? “Never turn down a ...

Author's avatar by Davor Štefanović | Dec 5, 2022
Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Marketing

Measuring LinkedIn Performance: Tips from 50 Marketing Pros

Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...

Author's avatar by Stefana Zaric | Nov 3, 2024
Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)
Metrics & Chill Podcast

Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)

The metric: Monthly Traffic Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...

Author's avatar by Filip Stojanovic | Dec 5, 2022
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
Marketing

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...

Author's avatar by Stefana Zaric | Jan 11, 2023
Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)
Metrics & Chill Podcast

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

The metric: Setting Goals & KPIs Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
Content Marketing

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Author's avatar by Filip Stojanovic | Sep 8, 2023
How to Maximize Your Paid Advertising ROI in a World Without Cookies
Marketing

How to Maximize Your Paid Advertising ROI in a World Without Cookies

We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...

Author's avatar by Melissa King | Mar 21, 2023
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