The metric: Signups Driven By Social Learn how Rand Fishkin and the team at SparkToro think about investing in zero-click content, and how they’re using ...
In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...
The metric: Monthly Recurring Revenue Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their Monthly Recurring Revenue (MRR) by 10x. ...
Are you having trouble measuring the success of your podcast? Unless you’re Joe Rogan and have a $200 million contract with Spotify, the answer is ...
In October 2022, Google launched the latest version of Google Analytics (GA4) and replaced Universal Analytics (UA) as the default for digital analytics measurements on ...
Have you ever asked yourself one of these questions? – “How does our marketing stack up against our competitors?” – “Are our salespeople as productive ...
The metric: Customers & Revenue Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to ...
If you found this post, we’re guessing you are looking for a new Facebook analytics tool. With over 200 tools listed on Capterra alone, it ...
That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...
The metric: ABM Account Engagement Learn how Peter Zawistowicz (Head of Marketing at Pace) increased Gremlin’s engagement among targeted accounts by over 50% in 1 ...
To specialize or not to specialize? This is the eternal question of many businesses, but marketing agencies in particular. Both generalist and specialist approaches have ...
Sales is one of the top 3 most monitored and reported operations, according to Databox’s state of business reporting. Monitoring the correct sales reports helps ...
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