Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
“Just the Facts, Ma’am”
If there is one trait all competitive activities share, it’s an insistence on accurate measurement. And those who focus on these measurements are the ones ...
by Dave Greten · Feb 18, 2016
Why You Need to (Measurably) Define Success
Think about every date you’ve ever been on. (Scary, I know.) Can you pinpoint why each was successful or not? Can you describe what success ...
by Victoria Lefevers · Mar 11, 2016
Surviving the Digital Divide
‘Keeping Up With the Joneses’ is an inescapable social construct in 21st century business, especially given how quickly technology changes and digital trends emerge. The ...
by Matt Black · Feb 17, 2016
3 Practical Strategies for Demystifying Data
Numbers aren’t for everyone. And that’s okay, because let’s face it: we all have our strengths. Working with data – whether that means collecting, cleaning ...
by Matt Black · Mar 11, 2016
Growth Hacking
Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...
by Databox · Feb 18, 2016
Why Analytics is Everyone’s Job
Each year, businesses spend millions of dollars with external consultants and agencies in an effort to understand how they can improve, grow and ultimately succeed. ...
by Matt Black · Mar 11, 2016
6 Things Guaranteed to Drive Growth for SaaS & Ecommerce
In 2014 and early 2015, I taught a couple instances of General Assembly’s Digital Marketing course in Sydney, Australia. One of the more popular classes ...
by Databox · Nov 19, 2021
4 productivity tips to start the new year off right
Anyone who knows me knows that I love lists and organization. Actually, love might be an understatement since I have lists for my lists. Seriously. ...
by Tamara Omerovic · Feb 27, 2017
Is data-driven really better?
I recently got into a conversation with someone around the merits of gut instinct vs. data-driven decisions. The discussion centered around a conundrum nearly every ...
by Databox · Mar 11, 2016
One more step toward true badass-ery
At Databox, we believe in making our users feel badass, and a big part of making that happen is carefully listening to candid feedback. So ...
by Tamara Omerovic · Jun 5, 2025
What the *%&?! did that mean?
It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...
by Victoria Lefevers · Feb 18, 2016
Brand as Differentiation
By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...
by Victoria Lefevers · Jun 5, 2025
I think I’m awesome
I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...
by Databox · Feb 22, 2016
5 tried-and-true tips for better holiday marketing
Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...
by Tamara Omerovic · Mar 21, 2022
Introducing Databox Early Access
“God, I’d love not to have to dig through 8 f***ing dashboards each day just to know when something important changed.” Sound familiar? That’s what ...
by Tamara Omerovic · May 1, 2024
5 reasons you’re not using marketing automation
Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...
by Databox · Sep 2
Are we there yet?
Most of our team at Databox’s Boston HQ has easy access to the MBTA (Boston’s subway, called the “T”). And yet I’m still the only ...
by Tamara Omerovic · Sep 2
You only want me for my data
Quantitative data is absolutely necessary in today’s business world. Gone are the days of “ad men” (as much as I love Jon Hamm) – today’s ...
by Victoria Lefevers · Feb 17, 2016
4 Tips for Professional Development
In my last post I talked about how creating professional development plans for your employees is a key component of being a good manager. But ...
by Tamara Omerovic · May 3, 2024
4 tips to be a better manager
“So what’s your management style?” I get asked this question in almost every interview I conduct. It’s a critical question for many candidates, especially given ...
by Tamara Omerovic · Feb 25, 2022
How to tell when a good employee becomes a bad manager
A lot of people aspire to a role in management. And the most common way to get there is by working your way through the ...
by Databox · Feb 17, 2016