Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
LinkedIn Video Ads: Best Practices & Ad Specs
Did you know that there are 740 million active users on LinkedIn? 49% of Internet users who make more than $75,000 USD use the site. ...
by Jessica Malnik · May 8, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...
by Jessica Greene · Dec 2, 2022
How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM
On this episode of Data Snacks, we are going to show you how you can easily track Close Rate by Sales Rep in HubSpot CRM ...
by Tamara Omerovic · Sep 22, 2023
9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
When it comes to directing visitors to your website, search optimization is key. Organic search traffic offers about 20 times as many click opportunities as ...
by Melissa King · Jun 29, 2022
HubSpot CRM vs. Salesforce: How to Choose the Right CRM
If you stumbled across this post, there is a good chance you are looking for customer relationship management (CRM) software. The two dominant players in ...
by Jessica Malnik · Apr 9, 2024
How Databox Helped First Response Grow Sales By 55% Year-over-Year
Anyone who’s ever hired a contractor or maintenance company knows it can be a struggle to get service on smaller jobs—much less quick, high-quality work. ...
by Kiera Abbamonte · May 10, 2024
How Lone Fir Creative Turns Copy Into Conversions for Their Clients
Recently, John Bonini talked with Tyler Pigott of Lone Fir Creative for an episode of the Metrics & Chill podcast. A 15-person remote team launched ...
by Kiera Abbamonte · Feb 20, 2024
12 Best Tools Marketers Use for Market Research
Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...
by Masooma Memon · Mar 16, 2023
What Is Google Analytics 4 and How Will It Help My Reporting?
Should I upgrade my site to Google Analytics 4? That’s the question many marketers are asking themselves right now. There is no quick answer to ...
by Jessica Malnik · Sep 7, 2021
Social Conversions: How to Generate Leads from Social Media
Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...
by Mariana Santiago · Oct 20, 2022
18 Ways to Optimize Content for Search Intent
Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...
by Jack David Hildebrand · Feb 1, 2023
Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox
A lack of transparency in agency reporting sometimes hides a well-known but rarely discussed side of some bigger agencies—shady practices designed to obscure performance and ...
by Kiera Abbamonte · Oct 29, 2022
Why Should I Hire a Marketing Agency?
Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...
by Masooma Memon · Apr 22, 2024
How Unstack Reduced Involuntary Churn by More Than 50%
Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches ...
by Kiera Abbamonte · Feb 20, 2024
Content Ideation: Best Practices and Tools for Content Marketing Success
Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks. That’s what a lot of marketers do today ...
by Jessica Malnik · Dec 6, 2021
6 Proven Ways to Optimize for SERP Features
If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...
by Masooma Memon · Dec 6, 2021
20 Ways to Conduct a Meaningful PPC Audit
The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...
by Mara Calvello · Dec 22, 2021
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...
by Elise Dopson · Jul 30, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...
by Melissa King · Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...
by Mara Calvello · Dec 7, 2021
How CoSchedule Increased Trials and Product Signups from Content by 30 Percent
In this episode of Metrics & Chill podcast, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule ...
by Kiera Abbamonte · Feb 20, 2024