Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
A picture is worth a thousand words, or is it? It is easy to overlook your caption. You spend all your time obsessing over grabbing ...
by Jessica Malnik · Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...
by Jessica Malnik · Apr 20, 2023
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...
by Jessica Greene · Jun 5, 2025
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...
by Dann Albright · Jul 2, 2024
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram is fast emerging as a platform for brands who want to connect with more users. Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...
by Lily Ugbaja · Aug 4, 2022
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...
by Belynda Cianci · Jan 31, 2024
What are Branded Keywords? A Guide on Branded Keyword Optimization
We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...
by Mara Calvello · Apr 14, 2023
17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...
by Lily Ugbaja · May 14, 2021
How Virayo Marketing Improved Trial Signups by 70% for a Client
In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a ...
by Spela Mlekuz · Feb 20, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
by Elise Dopson · Feb 13, 2023
How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half
In recent years, many industries have moved big portions of their operations online. The banking and financial industry is a perfect example: many consumers prefer ...
by Kiera Abbamonte · Oct 14, 2022
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Nearly 60% of companies post at least 2-3 times per week on Facebook. This is according to our latest survey. So, it is no surprise ...
by Jessica Malnik · May 12, 2023
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)
We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...
by Jessica Greene · May 1, 2024
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...
by Masooma Memon · Jan 12, 2022
4 Proven Email Segmentation Strategies for Improving Your Open Rates
The wrong approach to email segmentation can send you spiraling down a rabbit hole. There are a nearly endless number of ways to segment your ...
by Jessica Greene · Dec 15, 2022
Use These 11 YouTube SEO Tips to Improve Your Search Rankings
Google Search and YouTube use different algorithms to rank content. That’s important to understand as a marketer trying to get your videos to rank higher ...
by Jessica Greene · Jun 5, 2025
16 Most Interesting & Engaging Company Pages on Facebook
10 years ago, you could post almost anything on your Facebook business page and reach 60% of your fans organically. Now, you are lucky if ...
by Alexander B. Pavlinek · Jun 26, 2025
25 Examples of Google Analytics Segments That Enable Deeper Analysis
With these Google Analytics segments, you can dig deeper into your most important metrics and organize performance data to get the insights you need. Google ...
by Elise Dopson · Apr 23, 2024
How to Plan a Social Media Content Calendar
If you want to grow your social media following, you need to post consistently. And that’s where social media calendars come in. The best social ...
by Jessica Malnik · Jan 31, 2023
How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue
On a recent episode of Metrics and Chill, John Bonini chatted with Alex Boyd, CEO of RevenueZen. Alex explained how one personal LinkedIn account contributes ...
by Kiera Abbamonte · Feb 20, 2024
11 Tips for Using LinkedIn Sales Navigator to Improve Your Prospecting
Your sales reps have a lot on their plate. What if there was something out there that they could use that would make finding prospects ...
by Mara Calvello · Apr 9, 2024