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Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022
Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

Become a marketer, and you’ll never run out of work. Americans were projected to spend 250 billion USD on marketing in 2021 — and that’s ...

by Melissa King · Apr 17, 2023

13 Marketing Habits of Successful Small Business Owners
Marketing

13 Marketing Habits of Successful Small Business Owners

Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...

by Masooma Memon · May 8, 2023

Best PPC Tools to Increase Your Ad Presence in 2022
Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...

by Jessica Malnik · Feb 21, 2022

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022
Leadership

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022

Choosing the best project management tool for your business can seem like an uphill task, we help you narrow down your choices in this post.

by Lily Ugbaja · Dec 13, 2022

Playmaker Spotlight: Boris Ovčjak, Director of Engineering
People & Culture

Playmaker Spotlight: Boris Ovčjak, Director of Engineering

In Playmaker Spotlight, we get up-close (and sometimes personal) with one of our valuable team members whose individual contributions shouldn’t be overlooked but rather used ...

by Masa Sajko · Apr 24, 2024

How Weidert Group Made a +$26k Pivot for One Client with the Help of Databox
Market Research

How Weidert Group Made a +$26k Pivot for One Client with the Help of Databox

Weidert Group is an Appleton, Wisconsin inbound marketing agency specializing in complex industries like industrial manufacturing. We had a chance to sit down with Reid ...

by Tamara Omerovic · Feb 25, 2022

10 Key Operational Metrics to Track for Better Business Results
KPIs & Metrics

10 Key Operational Metrics to Track for Better Business Results

Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.

by Lily Ugbaja · May 5, 2022

How to Write a Great Financial Report? Tips and Best Practices
Reporting

How to Write a Great Financial Report? Tips and Best Practices

To make informed financial decisions in your company, you first have to be, well, informed. Understanding the financial activity of your company sets the foundation ...

by Alexander B. Pavlinek · Feb 24

Acquisition Reports In Google Analytics: Everything You Need to Know
Google Analytics

Acquisition Reports In Google Analytics: Everything You Need to Know

Are you worried that you’ve been wasting your resources on the wrong marketing channels? You’ve been investing your time, people, and money in building a ...

by Stefana Zaric · May 17, 2024

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples
Marketing

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Ever googled ‘plant nurseries near me’ and got a list of highly specific recommendations? Or jumped on to your WordPress dashboard and noticed they typically ...

by Masooma Memon · Feb 18, 2022

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)
KPIs & Metrics

10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

Here’s the thing: there is a bucket load of digital marketing metrics to track but not all of them are uber-useful to monitor. In fact, ...

by Masooma Memon · Apr 6, 2023

Playmaker Spotlight: Emil Korpar, Director of Customer & Technical Support
People & Culture

Playmaker Spotlight: Emil Korpar, Director of Customer & Technical Support

In Playmaker Spotlight, we get up-close (and sometimes personal) with one of our valuable team members whose individual contributions shouldn’t stay under the radar but rather be used to learn more about their unique experience.

by Masa Sajko · Apr 24, 2024

How to Write a Monthly Business Report? 5 Report Examples and Templates
Reporting

How to Write a Monthly Business Report? 5 Report Examples and Templates

Monthly business reports are one of the best ways to keep your internal stakeholders in the loop and make sure they are up to date ...

by Filip Stojanovic · Feb 24

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME
Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

Tons of marketers turn to Facebook Ads because of their unmatched reach. Facebook’s potential ad audience runs as high as 2.18 billion people. But, Facebook ...

by Melissa King · Jul 15, 2022

40 Digital Marketing Software Tools Top Agencies Recommend
Agencies

40 Digital Marketing Software Tools Top Agencies Recommend

Is your agency actively evaluating new digital marketing tools to improve performance, systems, and processes? Well, there are more than 8,000 marketing tools to consider. ...

by Tamara Omerovic · May 2, 2024

Ecommerce Analytics 101: How to Drive More Online Sales With Data
Ecommerce

Ecommerce Analytics 101: How to Drive More Online Sales With Data

Ever wondered why a hot-selling product on your store suddenly lost traction? Or how your customers are actually finding you online? Or how easily can ...

by Masooma Memon · Nov 24, 2022

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics
Google Analytics

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be.  You have a sneaky sense that your recent podcast ...

by Jessica Malnik · May 12, 2023

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords
Google Ads

Google Adwords Call Reports: How to Monitor Call Conversion Tracking with Google Adwords

Did you know that phone calls are responsible for more than 40% of all search-related conversions? Not only that, the majority of eCommerce businesses nowadays ...

by Filip Stojanovic · Feb 7, 2022

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger
Sales

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger

Bigger isn’t always better when it comes to your sales pipeline.  In fact, many SDRs, AEs, and sales managers alike conflate having a big sales ...

by Jessica Malnik · Apr 9, 2024

How to Present Qualitative Data in a Business Report? A Step-By-Step Guide
Reporting

How to Present Qualitative Data in a Business Report? A Step-By-Step Guide

Reporting can be as difficult and time-consuming as it is necessary. The larger an organization is, the more time is spent on reporting. On top ...

by Davor Štefanović · Apr 6, 2023

High Shopping Cart Abandonment Rate: Causes and Potential Solutions
Ecommerce

High Shopping Cart Abandonment Rate: Causes and Potential Solutions

Did you know the global average shopping cart abandonment in 2021 was 70.42%? If you have an ecommerce business, there is a good chance you ...

by Jessica Malnik · Dec 6, 2022