Prove Marketing Impact across every Location

Summary

As an agency, managing marketing across multiple locations gets complicated fast when calls, rankings, traffic, and conversions are spread across different platforms. You end up often end up manually stitching together Google Business Profile, paid ads, Search Console, and website data just to answer a basic question: Is performance actually improving?

Without a combined view, it’s hard to see what’s truly driving demand across locations or know when it’s time to pivot.

This example shows how combining call data and performance metrics across channels and locations creates a single, reliable view of results. By looking at channels individually and then rolling them up into totals, you can quickly see what’s working and where to adjust strategy, turning reporting from a time-consuming task into a strategic advantage.

Bobby’s tips and best practices

“Aggregate before you analyze.” 

Multi-location businesses often review each location in isolation. But combining performance first reveals total demand and prevents misleading conclusions based on one outlier location.

“Break down sources before combining totals.”

Total calls matter, but source matters more. Breaking out Google Business Profile, ads, and website calls helps explain why volume changes, not just that it changed.

“Track trend lines, not just snapshots”

A single data point doesn’t tell the full story. Watching position distribution over time makes it easier to see whether visibility is improving, and to diagnose shifts after algorithm updates.

“Use first-party data whenever possible.”

Search Console provides ranking data directly from Google. Using first-party data reduces reliance on third-party estimates and gives you more confidence in performance conversations.