See All Companies Exposed to your Ads on LinkedIn (not just the top 25)

Summary

How much of your LinkedIn ad exposure are you actually seeing? LinkedIn’s Professional Demographics report only shows 25 companies, which can leave you with an incomplete view of who your ads are reaching.

In this example, Jason uses Databox to look beyond that limit. By pulling in impressions and clicks for all companies, including those that don’t appear in LinkedIn’s report, he’s able to get a more accurate picture of overall exposure.

This makes it easier to understand which companies are seeing ads over time, clean up targeting by excluding poor-fit accounts, and add helpful context when discussing pipeline activity with sales.

Jason’s tips and best practices

“Align company exposure with pipeline activity.” 

Company exposure data becomes more valuable when matched with pipeline. The signal is repeated impressions or clicks from accounts that later close or qualify. The action is to use that visibility to support conversations and show how marketing contributes to the pipeline.

“Use company-level exposure to refine exclusions.”

Seeing every company exposed to your ads makes it easier to spot poor-fit accounts early and exclude them, helping campaigns stay more focused and efficient over time.

“Below reporting minimum” doesn’t mean no activity, it means limited visibility.”

LinkedIn hides low-volume impressions and clicks behind that label. Viewing the actual numbers in Databox makes it easier to understand which companies had real exposure and which ones didn’t.