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Instagram Business Posts by Media Type

The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.

With Databox you can track all your metrics from various data sources in one place.

Posts by Media Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Posts by Media Type"?
The Posts by Media Type metric provides information on the types of posts that are being published on an Instagram Business account, such as photos, videos, and carousel posts. This metric can help businesses understand which media formats are performing best and adjust their content strategy accordingly. It can also be useful for evaluating the impact of promotional campaigns, such as whether Instagram Stories or IGTV videos are generating the most engagement. By tracking the Posts by Media Type metric over time, businesses can gain insights into how their audiences are consuming their content and optimize their social media marketing efforts to maximize engagement and reach.
Example: A beauty brand uses the Posts by Media Type metric to analyze which type of content (photo or videos) receives the most engagement on their Instagram page, allowing them to optimize their social media strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Posts by Media Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Posts by Media Type using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Posts by Media Type on the Performance screen
  6. 6
    Get Posts by Media Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Posts by Media Type
Instagram Business integration with Databox Track Posts by Media Type from Instagram Business in Databox GET STARTED

General

  • Description
    The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.
  • Category
    Social Media
  • Subcategory
    Posts
  • Date Added
    2018-05-06

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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