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Instagram Business Total Story Navigation by Story

Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.

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Total Story Navigation by Story 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Story Navigation by Story"?
The Story Navigation metric on Instagram provides insights into how users are engaging with your Instagram Stories by tracking the number of times viewers either skip to the next story or go back to rewatch a specific segment. High navigation rates may indicate that your content is compelling, while low rates could suggest a need to optimize your storytelling approach. By analyzing this metric, businesses can better understand audience preferences and tailor their Stories for maximum engagement.
Example: A fashion brand uses Story Navigation to track how many viewers swipe up on their stories to shop the latest collection, helping them understand user engagement and conversion rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Story Navigation by Story in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Story Navigation by Story using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Story Navigation by Story on the Performance screen
  6. 6
    Get Total Story Navigation by Story performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Story Navigation by Story
Instagram Business integration with Databox Track Total Story Navigation by Story from Instagram Business in Databox GET STARTED

Basics

  • Description
    Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2018-05-06
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/

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