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Instagram Business Total Story Navigation by Story

Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.

With Databox you can track all your metrics from various data sources in one place.

Total Story Navigation by Story 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Story Navigation by Story"?
The Story Navigation metric on Instagram provides insights into how users are engaging with your Instagram Stories by tracking the number of times viewers either skip to the next story or go back to rewatch a specific segment. High navigation rates may indicate that your content is compelling, while low rates could suggest a need to optimize your storytelling approach. By analyzing this metric, businesses can better understand audience preferences and tailor their Stories for maximum engagement.
Example: A fashion brand uses Story Navigation to track how many viewers swipe up on their stories to shop the latest collection, helping them understand user engagement and conversion rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Story Navigation by Story in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Story Navigation by Story using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Story Navigation by Story on the Performance screen
  6. 6
    Get Total Story Navigation by Story performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Story Navigation by Story
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Instagram Business integration with Databox Track Total Story Navigation by Story from Instagram Business in Databox GET STARTED

General

  • Description
    Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.
  • Category
    /
  • Subcategory
    /
  • Date Added
    2018-05-06

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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