The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Age Group using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business report to share insights into post performance, reach, impressions, audience analysis, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The New Following metric measures the number of accounts that started following your business within the last week.
The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
The Comments metric on Instagram measures the number of times users have interacted with a post by leaving a comment, indicating engagement and creating opportunities for conversations and connections.
The Saved metric on Instagram measures the number of times users have saved your posts to view later. It indicates the level of interest and engagement your content is generating.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.
Total Story Profile Activity by Story metric measures engagement within each Instagram story, tracking views, taps forward/back, replies, and exits. Helpful for analyzing story performance and audience interaction.
Total Reel Replays Count by Reel is a metric that measures the number of times viewers have replayed a specific Instagram Reel video. It helps track engagement and identify popular content for future use.