The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
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Used to show comparisons between values.
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To track Total Followers by Age Group using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business report to share insights into post performance, reach, impressions, audience analysis, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
The New Posts by Comments Count metric is a measure of the number of new posts created by an InstagramBusiness account that have received the highest number of comments within a specified time period.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
Total Story Replies by Story metric measures the number of direct message responses received from followers in response to a specific Instagram story. It reflects audience engagement and interaction with your content.
Total Story Interactions by Story measures the level of engagement on your Instagram stories by tracking the interactions such as taps, replies, shares, and swipe-ups on each individual story post. It helps analyze content performance and audience interest.
Total Reel Replays Count by Reel is a metric that measures the number of times viewers have replayed a specific Instagram Reel video. It helps track engagement and identify popular content for future use.