The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Age Group using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business report to share insights into post performance, reach, impressions, audience analysis, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
Total Video Views by Video metric measures the number of times a specific video has been viewed on Instagram, with a minimum of 3 seconds per view. It provides insights into the reach and engagement of video content, helping businesses gauge audience interest and interaction with their posts.
Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.
Total Story Profile Activity by Story metric measures engagement within each Instagram story, tracking views, taps forward/back, replies, and exits. Helpful for analyzing story performance and audience interaction.
Aggregated Reel Plays Count by Reel is a metric that shows the total number of times all reels have been played on your Instagram Business account. It helps track overall engagement with your reel content.
Reel Average Watch Time measures the average amount of time viewers spend watching your Instagram Reels content, providing insights into audience engagement and content effectiveness.