The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Age Group using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business report to share insights into post performance, reach, impressions, audience analysis, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
Accounts Engaged is a metric that measures the total number of unique accounts that have interacted with your Instagram Business account within a specific time frame, including likes, comments, and shares.
Total Story Reach by Story is a metric that measures the number of unique accounts who viewed your Instagram Stories. It shows how many individuals were reached by each specific Story, providing insight into the engagement levels of your content.
Total Story Profile Visits by Story metric on Instagram shows the total number of times people have visited your profile after viewing one of your stories. It helps measure the effectiveness of your story content in driving traffic to your profile.
Total Story Shares by Story is a metric that measures the number of times your Instagram Stories have been shared by others. It reflects the engagement and reach of your Stories among your audience.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
Total Reel Comments by Reel is a metric that measures the total number of comments left on a Reel video on Instagram. It shows engagement and indicates how well the content resonates with the audience.