The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Text Message Clicks using Databox, follow these steps:
Track key Instagram metrics like followers, reach, engagement rate, and story performance—pulled directly from Instagram Business. Perfect for marketers and content teams focused on growing organic reach and impact.
Website Clicks is a metric in Instagram Business that measures the number of clicks on a link to your website from your Instagram profile or posts. It helps in measuring the effectiveness of driving traffic to your website.
The Phone Call Click metric measures the number of times users click on the phone number on your Instagram Business profile to make a call. It helps businesses track the effectiveness of their contact information and optimize their profile for better customer engagement.
The Phone Calls metric on Google My Business measures the number of calls that customers make to a business directly from its GMB listing. It helps businesses track the effectiveness of their GMB profile and assess their success in driving phone leads.
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
The Likes by New Post metric tracks the number of likes received on newly-posted content, providing insights into the success of recent posts and overall engagement trends.
The Comments By New Post metric tracks the number of comments received on newly created posts, providing insights into audience engagement with your latest Instagram content.
The Total Reel Initial Plays metric measures the total number of times a specific Instagram Reel was played, including instances where users watched at least 3 seconds. It provides insights into the reach and engagement of individual Reels, helping businesses assess which content resonates with their audience. Tracking this metric allows you to optimize future posts for better engagement, identify trends, and understand audience behavior to improve your Reel content strategy for maximum impact and reach.