DataboxDatabox Databox

Instagram Business Text Message Clicks

The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.

With Databox you can track all your metrics from various data sources in one place.

Text Message Clicks 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Text Message Clicks"?
Text message clicks is a metric used in Instagram Business to monitor the number of times people click on the phone number or text message button in your profile to contact your business via text message. This metric is important as it helps businesses gauge the effectiveness of their Instagram profile and the ability of the profile to prompt potential customers to take action. By monitoring text message clicks, businesses can determine what kind of content, call-to-action or communication strategies work best in prompting their audience to take action.
Example: A fashion brand tracked the "Text Message Clicks" metric on their Instagram profile to see how many users clicked on the text message button to directly contact them for inquiries and saw a 50% increase in engagement and sales through this channel.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Text Message Clicks in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Text Message Clicks using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Text Message Clicks on the Performance screen
  6. 6
    Get Text Message Clicks performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Text Message Clicks
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Instagram Business integration with Databox Track Text Message Clicks from Instagram Business in Databox GET STARTED

Basics

  • Description
    The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
  • Category
    Social Media
  • Subcategory
    Message
  • Date Added
    2018-05-06
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v21.0/{accountId}/insights

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview