The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
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Used to show comparisons between values.
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To track Total Followers by Country using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Track key Instagram metrics like followers, reach, engagement rate, and story performance—pulled directly from Instagram Business. Perfect for marketers and content teams focused on growing organic reach and impact.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
Total Followers by City is a metric that measures the number of followers a business account has in specific cities. It helps businesses understand which cities they have a strong social media presence in and can assist with tailoring content to those audiences.
Top Posts by Comments Count is a metric that reveals the Instagram posts with the highest number of comments. It helps businesses gauge the audience's engagement level with their content and identify popular topics or trends.
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
The Comments By New Post metric tracks the number of comments received on newly created posts, providing insights into audience engagement with your latest Instagram content.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Total Story Shares by Story is a metric that measures the number of times your Instagram Stories have been shared by others. It reflects the engagement and reach of your Stories among your audience.
The Total Reel Initial Plays metric measures the total number of times a specific Instagram Reel was played, including instances where users watched at least 3 seconds. It provides insights into the reach and engagement of individual Reels, helping businesses assess which content resonates with their audience. Tracking this metric allows you to optimize future posts for better engagement, identify trends, and understand audience behavior to improve your Reel content strategy for maximum impact and reach.