Databox

Instagram Business Views

Views measure the total number of times your Instagram content has been displayed to users, including posts, stories, and reels. This metric counts every time content appears on a user's screen, regardless of whether they interact with it.

With Databox you can track all your metrics from various data sources in one place.

Views 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Views"?
The Views metric on Instagram tracks the total number of times your content has been displayed to users across all your posts, stories, and reels. Unlike reach, which counts unique users, views count every instance where your content appears on someone's screen, meaning the same user can generate multiple views if they see your content multiple times. This metric helps you understand the overall visibility and exposure of your content, providing insights into how frequently your posts are being shown in feeds, stories, and the explore page. High view counts indicate strong content performance and algorithm favorability, while low views may suggest the need to optimize posting times, hashtags, or content quality.
Example: A fitness brand posts a workout video that receives 10,000 views. This means the video appeared on users' screens 10,000 times total, which could include the same user seeing it multiple times in their feed, stories, or explore page.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Views in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Views using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Views on the Performance screen
  6. 6
    Get Views performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Views
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Instagram Business integration with Databox Track Views from Instagram Business in Databox GET STARTED

General

  • Description
    Views measure the total number of times your Instagram content has been displayed to users, including posts, stories, and reels. This metric counts every time content appears on a user's screen, regardless of whether they interact with it.
  • Category
    Social Media
  • Subcategory
    Impressions
  • Date Added
    2025-09-26

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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