Track Paid Advertising Performance from Click to Closed-Won Revenue

Summary

Most teams can measure impressions, clicks, and form fills inside ad platforms, but lose visibility once leads move into HubSpot. When leads progress to MQLs, SQLs, meetings, or deals, it becomes difficult to tie those outcomes back to the paid channels that generated them. Native ad platforms and HubSpot reporting do not reliably connect post-conversion outcomes, and custom objects like booked meetings often go untracked.

This use case shows how Market Vantage blends paid ad data with HubSpot lifecycle and CRM outcomes in Databox. By merging Google Ads, LinkedIn Ads, HubSpot Marketing, and HubSpot CRM data into a single scorecard, teams can track paid performance from first click through revenue. The result is clearer attribution, better spend optimization, and a shared view of performance across marketing and sales.

Devin’s tips and best practices

“When you blend ad data with HubSpot outcomes, you go from guessing to knowing.” 

Tracking paid ads beyond clicks reveals which channels actually drive MQLs, meetings, and deals. The key signal is whether downstream outcomes appear after leads enter HubSpot. If they don’t, attribution is incomplete and optimization decisions are based on partial data.

“The story ends too early inside ad platforms.”

Impressions and conversions alone do not show business impact. Once leads move into lifecycle stages like MQL or SQL, teams need CRM data blended with ad spend to see what is truly working.

“Cost per lead only matters if the right spend is included”

When calculating CPL, spend must match the filtered source. Including ad spend from channels that did not contribute to those leads inflates CPL and obscures performance. Filtering by source and campaign keeps calculations accurate.