Improving Performance

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What is Click to Open Rate (CTOR) and How Do You Improve It?
Email marketing

What is Click to Open Rate (CTOR) and How Do You Improve It?

Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...

Author's avatar by Jessica Malnik | Apr 20, 2023
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...

Author's avatar by Dann Albright | Jul 2, 2024
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...

Author's avatar by Jessica Greene | Aug 17, 2023
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Social Media

26 Most Engaging Instagram Brands (and What We Can Learn From Them)

Instagram is fast emerging as a platform for brands who want to connect with more users.  Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...

Author's avatar by Lily Ugbaja | Aug 4, 2022
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...

Author's avatar by Belynda Cianci | Jan 31, 2024
What are Branded Keywords? A Guide on Branded Keyword Optimization
SEO

What are Branded Keywords? A Guide on Branded Keyword Optimization

We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...

Author's avatar by Mara Calvello | Apr 14, 2023
17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...

Author's avatar by Lily Ugbaja | May 14, 2021
How Virayo Marketing Improved Trial Signups by 70% for a Client
Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social Media

10 Essential Social Media Metrics That Every Social Media Report Should Include

Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...

Author's avatar by Elise Dopson | Feb 13, 2023
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Social Media

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Nearly 60% of companies post at least 2-3 times per week on Facebook.  This is according to our latest survey. So, it is no surprise ...

Author's avatar by Jessica Malnik | May 12, 2023
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)
Marketing

The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)

We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...

Author's avatar by Jessica Greene | May 1, 2024
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...

Author's avatar by Masooma Memon | Jan 12, 2022
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