Improving Performance

Latest Posts

13 Expert Ways to Measure Sales Rep Productivity
Sales

13 Expert Ways to Measure Sales Rep Productivity

Did you know the average sales rep only spends 34% of their day selling? The rest of their time is spent on training, internal meetings, ...

Author's avatar by Jessica Malnik | Apr 9, 2024
Search vs Display Ads: Which Google Ads Network Should You Use?
Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

There are two heavy hitters in online ads: search and display ads. (If you were thinking Google and Facebook instead, you’d be right too) And ...

Author's avatar by Dann Albright | Dec 22, 2021
9 SEO Trends to Watch out for in 2021
SEO

9 SEO Trends to Watch out for in 2021

Keeping up with SEO trends can be tough. You’d subscribe to a bunch of newsletters, follow dozens of industry influencers and blogs, and even join ...

Author's avatar by Masooma Memon | Apr 6, 2023
10 Expert Tips for Measuring Content Attribution
Analytics

10 Expert Tips for Measuring Content Attribution

So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...

Author's avatar by Masooma Memon | May 18, 2022
Client Onboarding Process: How to Successfully Onboard a New Client
Management

Client Onboarding Process: How to Successfully Onboard a New Client

Did you know that more than half (55%) of people say they’ve returned a product because they couldn’t figure exactly how to use it? That’s ...

Author's avatar by Lily Ugbaja | May 12, 2022
Call Tracking: 9 Expert Ways to Track Inbound Calls
Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses.  Providing a framework for how you ...

Author's avatar by Jessica Malnik | May 1, 2024
How ProductLed Used Activation to Boost MRR for a Client by 20 Percent
Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

Ramli John—Manager Director at ProductLed—chatted with John Bonini for a recent episode of the Metrics & Chill podcast. Ramli told John all about how ProductLed ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Author's avatar by Jessica Greene | May 17, 2022
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
Social Media

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...

Author's avatar by Melissa King | Jul 6, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Author's avatar by Jessica Malnik | Jul 30, 2021
How to Learn SEO: Free Resources to Start with
SEO

How to Learn SEO: Free Resources to Start with

Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...

Author's avatar by Masooma Memon | Dec 8, 2021
13 Ways to Convert More Blog Traffic to Customers
Marketing

13 Ways to Convert More Blog Traffic to Customers

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.  Most content marketers are ...

Author's avatar by Jessica Malnik | Feb 13, 2023
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.