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LinkedIn Video Ads: Best Practices & Ad Specs
Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

Did you know that there are 740 million active users on LinkedIn?  49% of Internet users who make more than $75,000 USD use the site.  ...

Author's avatar by Jessica Malnik | May 8, 2023
Content Analytics: 15 Most Important Metrics to Track After Hitting Publish
Analytics

Content Analytics: 15 Most Important Metrics to Track After Hitting Publish

Creating content is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your ...

Author's avatar by Mara Calvello | Apr 24, 2023
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Author's avatar by Jessica Greene | Dec 2, 2022
9 Ways to Increase Your Branded Search Traffic for High-Quality Leads
Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

When it comes to directing visitors to your website, search optimization is key. Organic search traffic offers about 20 times as many click opportunities as ...

Author's avatar by Melissa King | Jun 29, 2022
HubSpot CRM vs. Salesforce: How to Choose the Right CRM
Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

If you stumbled across this post, there is a good chance you are looking for customer relationship management (CRM) software.   The two dominant players in ...

Author's avatar by Jessica Malnik | Apr 9, 2024
How Lone Fir Creative Turns Copy Into Conversions for Their Clients
Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

Recently, John Bonini talked with Tyler Pigott of Lone Fir Creative for an episode of the Metrics & Chill podcast. A 15-person remote team launched ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
12 Best Tools Marketers Use for Market Research
Marketing

12 Best Tools Marketers Use for Market Research

Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...

Author's avatar by Masooma Memon | Mar 16, 2023
What Is Google Analytics 4 and How Will It Help My Reporting?
Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Should I upgrade my site to Google Analytics 4?  That’s the question many marketers are asking themselves right now.  There is no quick answer to ...

Author's avatar by Jessica Malnik | Sep 7, 2021
Social Conversions: How to Generate Leads from Social Media
Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...

Author's avatar by Mariana Santiago | Oct 20, 2022
18 Ways to Optimize Content for Search Intent
SEO

18 Ways to Optimize Content for Search Intent

Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...

Author's avatar by Jack David Hildebrand | Feb 1, 2023
Why Should I Hire a Marketing Agency?
Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...

Author's avatar by Masooma Memon | Apr 22, 2024
How Unstack Reduced Involuntary Churn by More Than 50%
Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
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