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Content Ideation: Best Practices and Tools for Content Marketing Success
Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.  That’s what a lot of marketers do today ...

Author's avatar by Jessica Malnik | Dec 6, 2021
6 Proven Ways to Optimize for SERP Features
SEO

6 Proven Ways to Optimize for SERP Features

If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...

Author's avatar by Masooma Memon | Dec 6, 2021
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...

Author's avatar by Elise Dopson | Jul 30, 2021
20 Ways to Conduct a Meaningful PPC Audit
Marketing

20 Ways to Conduct a Meaningful PPC Audit

The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...

Author's avatar by Mara Calvello | Dec 22, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
Social Media

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...

Author's avatar by Melissa King | Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
SEO

Hey Google, How Do You Optimize for Voice Search?

Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...

Author's avatar by Mara Calvello | Dec 7, 2021
How CoSchedule Increased Trials and Product Signups from Content by 30 Percent
Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill podcast, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies
Social Media

Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Did you know that 3 out of every 4 online shoppers abandon their carts and never get to the point where they actually make a ...

Author's avatar by Melissa King | Mar 29, 2023
The 22 Best Ecommerce Blogs for Online Retailers in 2021
Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Whether you are thinking about starting an eCommerce business or just launched one, you are probably on the lookout for valuable resources that can help ...

Author's avatar by Jessica Malnik | Apr 17, 2023
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Social Media

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Author's avatar by Masooma Memon | Mar 29, 2023
23 Must-Haves For Your Content Marketing Reporting Dashboards
Content Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...

Author's avatar by Elise Dopson | Mar 23, 2023
10 Essential Metrics to Include in Your Salesforce Dashboard
Analytics

10 Essential Metrics to Include in Your Salesforce Dashboard

“Less is more.” That’s what Chris Bolz of Retail CRM Cloud says about designing a Salesforce dashboard. Computers have made a wealth of data available ...

Author's avatar by Jack David Hildebrand | Jun 12, 2023
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