Improving Performance

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Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming.  There are ...

Author's avatar by Jessica Malnik | Sep 12, 2023
6 Best Free Time Management Tools
Management

6 Best Free Time Management Tools

Time management – the very phrase itself has a sort of weight to it. It’s the kind of heft that similar phrases can throw around ...

Author's avatar by Mariana Santiago | Feb 7, 2024
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
Social Media

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...

Author's avatar by Melissa King | Jun 19, 2024
How Growth Machine Turns Podcast Episodes Into Attributable Conversions
Metrics & Chill Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
The 11 Best Ecommerce Payment Processing Tools
Marketing

The 11 Best Ecommerce Payment Processing Tools

How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...

Author's avatar by Jessica Malnik | Dec 6, 2022
The 7 Most Important Google Analytics Filters for Marketers
Analytics

The 7 Most Important Google Analytics Filters for Marketers

Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...

Author's avatar by Masooma Memon | Jul 30, 2021
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Author's avatar by Masooma Memon | Feb 3, 2023
14 Salesforce KPIs B2B Sales Teams Track the Most
Sales

14 Salesforce KPIs B2B Sales Teams Track the Most

You’re probably sitting somewhere wondering what a Salesforce KPI is.  We already know what key performance indicators (KPIs) are, but what are they in relation ...

Author's avatar by Rebecca Reynoso | Apr 9, 2024
Small Business Video: 16  Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

Author's avatar by Mariana Santiago | May 3, 2022
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Social Media

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

Author's avatar by Mara Calvello | Mar 29, 2023
How Bonjoro Doubled Trial Conversions with Personalized Video
Metrics & Chill Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Recently, Casey Hill of Bonjoro talked with our own John Bonini for an episode of our newest podcast, Metrics & Chill. As Head of Growth, ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
The 11 Best Email Tools for Ecommerce
Marketing

The 11 Best Email Tools for Ecommerce

When it comes to marketing ROI, there are few channels – if any – that can rival email marketing.  With dozens of email marketing software ...

Author's avatar by Jessica Malnik | Nov 24, 2022
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