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Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...

Author's avatar by Melissa King | Dec 13, 2022
Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...

Author's avatar by Jessica Malnik | Jan 13, 2022
Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

Author's avatar by Masooma Memon | May 23, 2023
10 Ways to Use Your Blogs and Podcasts Together
Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

Author's avatar by Masooma Memon | Feb 22, 2024
Keyword Difficulty Explained: What It Is and How It Impacts SEO
Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...

Author's avatar by Mara Calvello | Jan 6, 2022
9 Ways to Improve Audience Retention on YouTube
Marketing

9 Ways to Improve Audience Retention on YouTube

“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...

Author's avatar by Mariana Santiago | Apr 14, 2023
7 Metrics to Include in Your Management Dashboard
Management

7 Metrics to Include in Your Management Dashboard

Some people learn best by reading; others learn best visually.  Regardless of your preferred learning style, management dashboards are a business tool that compiles words, ...

Author's avatar by Rebecca Reynoso | Apr 21, 2022
The 17 Best eCommerce Tools for Growing Your Online Store
Marketing

The 17 Best eCommerce Tools for Growing Your Online Store

If you are looking to scale your eCommerce business, you can only DIY it with manual and time-consuming solutions for so long.  Once the velocity ...

Author's avatar by Jessica Malnik | Nov 17, 2022
How to Calculate & Optimize Average Revenue Per User (ARPU)
Analytics

How to Calculate & Optimize Average Revenue Per User (ARPU)

So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...

Author's avatar by Masooma Memon | Jan 14, 2022
Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics
Management

Stay on Top of Your Company’s Performance with These 9 Executive Dashboard Metrics

A Harvard Business School study that focused on how CEOs allocate their time among various activities found out that executives actually spend one-quarter of their ...

Author's avatar by Melissa King | Apr 20, 2021
10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened?  Abandoned cart and checkout emails aren’t ...

Author's avatar by Jessica Malnik | May 21, 2024
How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...

Author's avatar by Masooma Memon | Dec 6, 2021
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