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11 Things a Clear and Concise Content Brief Should Include
Content Marketing

11 Things a Clear and Concise Content Brief Should Include

With telepathy not being an option, a solid content brief is your best bet at communicating your expectations from a content piece to the writer ...

Author's avatar by Masooma Memon | Jan 10, 2022
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
Analytics

Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively

You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs.  Now what? Well, now it’s ...

Author's avatar by Mara Calvello | Mar 16, 2023
Optimize Google Display Ads Like a Pro with These 8 Tips
Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

When marketers think of Google Ads, their minds often immediately go to Google Search campaigns. But there’s more to the Google Ads collection of offerings ...

Author's avatar by Mariana Santiago | Nov 14, 2023
12 Expert Tips for Using Google Shopping Ads to Increase Sales
Marketing

12 Expert Tips for Using Google Shopping Ads to Increase Sales

If your eCommerce business doesn’t have Google Shopping ads, you’re missing out on some serious internet real estate. According to Merkle, 60% of all Google ...

Author's avatar by Melissa King | Jun 24, 2022
16 Best eCommerce Integrations for Converting Browsers into Buyers
Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...

Author's avatar by Jessica Malnik | Dec 6, 2022
Dashboard Best Practices: How to Build a Meaningful Dashboard
Management

Dashboard Best Practices: How to Build a Meaningful Dashboard

Whether you’re using a dashboard to better forecast your business, show trends in traffic, or make smarter decisions, accurately displaying data can do a lot ...

Author's avatar by Mara Calvello | Mar 23, 2023
4 Things You Should Include in Your Annual Marketing Report
Marketing

4 Things You Should Include in Your Annual Marketing Report

Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses ...

Author's avatar by Rebecca Reynoso | Oct 5, 2022
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
Social Media

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...

Author's avatar by Rebecca Reynoso | Jul 11, 2024
Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More
Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

According to BuiltWith, a website that tracks how software is used on websites across the internet,  29.1 million websites are using Google Analytics at the ...

Author's avatar by Marija Hladni | Apr 23, 2024
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...

Author's avatar by Jessica Malnik | Jul 30, 2021
Measure Influencer Marketing ROI with These 8 Strategies
Analytics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Author's avatar by Masooma Memon | May 18, 2022
Word Count for SEO: Does it Really Make a Difference?
Marketing

Word Count for SEO: Does it Really Make a Difference?

There are certain topics that people are known to debate, day in and day out. While years ago we used to debate whether or not ...

Author's avatar by Mara Calvello | Jul 7, 2024
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