Improving Performance

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How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Metrics & Chill Podcast

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...

Author's avatar by Masooma Memon | Nov 3, 2022
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Social Media

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...

Author's avatar by Elise Dopson | Mar 21, 2023
How to Create a Content Development Framework for High-Performing Teams
Content Marketing

How to Create a Content Development Framework for High-Performing Teams

Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...

Author's avatar by Obaid Khan Durrani | Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Google Ads Top of Funnel Dashboard

Author's avatar by Masooma Memon | Dec 22, 2021
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...

Author's avatar by Elise Dopson | Jul 2, 2024
Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions
Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform. Google Analytics 4 (AKA GA4) isn’t just the Google Analytics ...

Author's avatar by Melissa King | Jul 6, 2022
18 Proven B2B Instagram Marketing Strategies
Social Media

18 Proven B2B Instagram Marketing Strategies

When it comes to social media, the conventional wisdom is that different platforms work better for different types of brands. Some say that Instagram is ...

Author's avatar by Tamara Omerovic | May 11, 2022
20 Ways to Improve The Average Time on Page for Your Blog Posts
Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...

Author's avatar by Kiera Abbamonte | Dec 7, 2022
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...

Author's avatar by Mara Calvello | May 16, 2022
How Seventh Sense Improved their Active Audience Rate by 17 Percent
Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17 Percent

A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
Social Media

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

A picture is worth a thousand words, or is it?  It is easy to overlook your caption. You spend all your time obsessing over grabbing ...

Author's avatar by Jessica Malnik | Jan 12, 2022
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