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16 Ways to Increase Your Average Video Engagement
Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...

Author's avatar by Jessica Greene | Jul 11, 2024
5 Email Signature Examples for Increasing Engagement with Prospects
Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

Did you know there were 306 billion emails sent and received every day in 2020?  Email remains the primary way that companies communicate internally and ...

Author's avatar by Jessica Malnik | Jan 30, 2024
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...

Author's avatar by Elise Dopson | Apr 17, 2024
Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Marketing

Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?

Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...

Author's avatar by Melissa King | May 29, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...

Author's avatar by Belynda Cianci | Mar 28, 2023
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Author's avatar by Masooma Memon | Apr 23, 2024
23 Content Distribution Tips & Channels For Increasing Website Traffic
Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

The average marketing team spends a good amount of time creating content and comparatively very little on promoting that content. Think about the last blog ...

Author's avatar by Kiera Abbamonte | Apr 23, 2024
What Is Schema Markup and How Do You Use It for SEO?
SEO

What Is Schema Markup and How Do You Use It for SEO?

There’s a lot of ways you can get your website to stand out. Whether it’s a unique domain name, an eye-catching design, or well-written content ...

Author's avatar by Mara Calvello | Jan 9, 2022
How Do You Write a Successful Media Pitch that Actually Lands Coverage?
Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? If so, you will probably be in ...

Author's avatar by Elise Dopson | Aug 23, 2021
Earn Higher Local Search Rankings With This 15-Point SEO Checklist
Marketing

Earn Higher Local Search Rankings With This 15-Point SEO Checklist

Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue. Earning high rankings in Google’s ...

Author's avatar by Jessica Greene | Nov 27, 2024
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Author's avatar by Belynda Cianci | Aug 2, 2024
9 Ways to Break Through a Website Traffic Plateau
Marketing

9 Ways to Break Through a Website Traffic Plateau

A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...

Author's avatar by Masooma Memon | May 19, 2022
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