Email marketing

Latest Posts

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
Email marketing

When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?

It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options ...

Author's avatar by Melissa King | Aug 2, 2024
8 Sales Prospecting Email Examples to Help You Come Up with Yours
Email marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Looking at sales outreach email copy that works can inspire ideas. You might even steal some example templates and tweak them to suit your business ...

Author's avatar by Masooma Memon | Mar 29, 2023
15 Ways to Get Maximum ROI From Your Newsletter
Email marketing

15 Ways to Get Maximum ROI From Your Newsletter

Did you know that the movie Cutthroat Island from 1995 only made $10 million at the box office? That fact may not have been so ...

Author's avatar by Stefana Zaric | Apr 20, 2023
16 Tips to Increase Email Engagement
Email marketing

16 Tips to Increase Email Engagement

When it comes to sending emails to your customers, how do you ensure yours stands out from their crowded inbox? Finding a tactic that works ...

Author's avatar by Mara Calvello | Dec 20, 2023
How to Reduce Your Email Bounce Rate: 9 Proven Tactics
Email marketing

How to Reduce Your Email Bounce Rate: 9 Proven Tactics

A high email bounce rate means several of your subscribers aren’t getting your emails. Put another way, your message isn’t reaching as many eyeballs as ...

Author's avatar by Masooma Memon | Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Email marketing

What is Click to Open Rate (CTOR) and How Do You Improve It?

Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...

Author's avatar by Jessica Malnik | Apr 20, 2023
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.