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Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4
Google Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

As we alluded to an earlier post, Google Analytics 4 looks a lot different than GA3, a.k.a. Universal Analytics.  On the one hand, GA4 is ...

Author's avatar by Jessica Malnik | Sep 8, 2021
Client Reporting 101: Tips and Best Practices for Agencies and Freelancers
Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Statistics, charts, ROI. Are you struggling to connect all the data in a way that indeed proves the value to your clients? You may not ...

Author's avatar by Stefana Zaric | Mar 15, 2024
12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)
Reporting

12 Best CRM Reports You Can Build from Your CRM Data (Sourced from 50 Experts)

Creating reports can be a hair-pulling, tedious task. On top of that, most companies produce between 5 and 20 reports per month, as shown in ...

Author's avatar by Masooma Memon | Dec 20, 2023
9 Vital Small Business Financial Reports for Your Organization
Reporting

9 Vital Small Business Financial Reports for Your Organization

According to Databox’s state of business reporting, finance is one of top 3 most monitored and reported operations. If you manage a small business, you ...

Author's avatar by Melissa King | Mar 15, 2024
How to Track Conversions with Google Analytics 4: 7 Best Practices
Google Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

Measuring conversions in Google Analytics 4 (i.e. GA4) looks different than what you are used to with Universal Analytics. It is an entirely new product, ...

Author's avatar by Jessica Malnik | Jan 21, 2022
New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Metric Builder
Hubspot

New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Metric Builder

Let’s face it––sometimes the metrics available by default in the tools we use just aren’t enough. Sometimes, we need to dig deeper into performance to ...

Author's avatar by Marija Hladni | Jul 6, 2023
7 Examples of Great Testimonial Pages That Generate Sales
Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Building or revising your testimonial page but not sure how to go about doing so? While there’s a lot of theory out there explaining the ...

Author's avatar by Masooma Memon | Jan 7, 2022
5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign
KPIs & Metrics

5 Vanity Metrics You Should Ignore in Your Next Marketing Campaign

Worried if the marketing metrics you’ve been striving to grow have been vanity metrics all along? Admittedly, focusing too much on vanity numbers is a ...

Author's avatar by Masooma Memon | Feb 1, 2023
5 Proven Strategies to Get More Client Referrals for Your Agency
Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...

Author's avatar by Stefana Zaric | Nov 6, 2023