Most sales teams don’t know whether they’re on track to hit their monthly revenue goal until it’s too late. This example shows how a waterfall chart can help you understand daily progress by comparing actual sales against your expected goal pace.
With this view, you can quickly tell whether today’s results are enough to keep you on pace and exactly when it’s time to intervene. Reps gain a clearer picture of what “good” looks like each day, and teams avoid the last-minute scramble that comes from discovering problems too late.
The most important signal is whether your actual revenue line stays above or below your daily pace. Above the line means you’re doing enough to stay on track. Below the line means it’s time to dig into close-ready deals or reassess your pipeline for the month. This one comparison helps you know exactly when to adjust your approach.
The comparison period can help surface your team’s natural cadence. You might discover patterns like slow starts, mid-month dips, or strong finishes. Once you can see those rhythms clearly, you can coach more effectively, plan pipeline coverage better, and build a more predictable path to hitting goals.
Any segment of the chart where the line stops climbing usually means deals aren’t progressing. Maybe reps aren’t moving next steps forward, maybe deals lost urgency, or maybe there’s not enough top-of-funnel to fuel mid-month activity. Identifying those slowdowns early helps you intervene when it still matters; not in the final days of the month.
How can sales leaders tell if they’re on pace to hit monthly revenue goals?
By comparing cumulative revenue to an expected daily pace, leaders can see whether performance is tracking ahead or behind target at any point in the month. This approach surfaces risk earlier than waiting for month-end totals.
Why is daily sales pacing more useful than monthly revenue totals
Daily pacing shows progress in context. It highlights slowdowns and gaps as they occur, rather than after the month has ended, when corrective action is limited.
What causes sales teams to miss revenue targets without realizing it?
Most misses happen gradually. Small daily shortfalls compound over time, and without a clear pace comparison, those gaps often go unnoticed until it’s too late to recover.
How can revenue teams identify when deals are getting stuck?
Flat or stalled growth in cumulative revenue often points to deals not progressing or new revenue not closing. Watching for these plateaus helps teams intervene sooner.