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LinkedIn Company Pages Overview
LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
LinkedIn Company Pages
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LinkedIn Company Pages allow organizations to establish an online presence on LinkedIn. They serve as a hub for sharing company updates, news, and job opportunities, helping businesses foster connections and engage with professionals.
Drive presence for your business on LinkedIn
Track the performance of your LinkedIn Company Pages inside Databox with 24 out-of-the-box metrics. You can view a list of your recent posts and the number of impressions and clicks they’ve each received, geographic and seniority demographics of your followers, growth of overall impressions, clicks, followers and much more. Combine it with stats from our Facebook pages, Twitter and Instagram connectors to track the performance of your overall social media presence.
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metrics96
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LinkedIn Company Pages
Impressions
NewImpressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
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LinkedIn Company Pages
Followers
NewFollowers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
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LinkedIn Company Pages
Clicks
NewThe Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
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LinkedIn Company Pages
New Followers
NewNew Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.
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LinkedIn Company Pages
Reactions
NewThe Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
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LinkedIn Company Pages
Shares
NewShares metric on LinkedIn Company Pages measures how many times your page's updates have been shared by users, increasing visibility and reach among their connections.
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LinkedIn Company Pages
Comments
NewThe Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.
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LinkedIn Company Pages
Unique Impressions
NewUnique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
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LinkedIn Company Pages
Company Home Page Views
NewCompany Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
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LinkedIn Company Pages
Total Impressions
NewTotal Impressions is the number of times your content has been viewed on LinkedIn Company Pages, providing insight into the reach and visibility of your posts.
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LinkedIn Company Pages
Impressions by Page Update
NewImpressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.
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LinkedIn Company Pages
Followers by Function
NewThe Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
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LinkedIn Company Pages
Total Engagements
NewTotal Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
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LinkedIn Company Pages
Clicks by Page Update
NewClicks by Page Update is a metric on LinkedIn Company Pages that measures the number of times your page updates were clicked on by users. This metric helps track engagement and interest in your page content.
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LinkedIn Company Pages
Followers by Seniority
NewFollowers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.
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LinkedIn Company Pages
Updates
NewThe Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.
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LinkedIn Company Pages
Followers by Industry
NewFollowers by Industry shows the breakdown of your LinkedIn Company Page followers by their industry. It helps you understand the professional backgrounds of your audience.
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LinkedIn Company Pages
Followers by Country
NewThe Followers by Country metric on LinkedIn Company Pages shows the countries of your followers, helping you understand your audience's geographical distribution.
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LinkedIn Company Pages
Total Unique Impressions
NewTotal Unique Impressions measures how many individual users have seen your content on LinkedIn Company Pages, counting each person only once regardless of how many times they viewed it.
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LinkedIn Company Pages
Company Home Page Views (desktop)
NewCompany Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
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Details
LinkedIn Pages Advanced Report Template
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
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Organic Social Report Template
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Basics
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CategorySocial Media
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DescriptionLinkedIn Company Pages allow organizations to establish an online presence on LinkedIn. They serve as a hub for sharing company updates, news, and job opportunities, helping businesses foster connections and engage with professionals.
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Statusstable
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Date added2017-01-16
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Time ZoneUTC
API Details
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Authentication Methodoauth2
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Status page
Metric Builder
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Metric builder availableNo
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Missing data for LinkedIn Company Pages metrics
If LinkedIn Company Pages data that was previously available in Databox suddenly becomes unavailable, it may be due to a loss of necessary permissions for the user who originally connected the LinkedIn Company Pages account.
To resolve this, the user must either regain the required ‘Super Admin’ page role in Linkedin or have another user with the correct access reconnect the LinkedIn Company Pages account. -
Maximum amount of historical data for LinkedIn Company Pages metrics
Due to technical limitations, the date range ‘All Time’ will return a maximum of 36 months of historical data. However, metrics that represent total values (i.e. ‘Followers’, ‘Total Likes’, etc.) will always show the current total value when ‘All Time’ date range is selected.
For the following metrics, a maximum of 12 months of historical data is available via the API:
- Page Updates by Impressions
- Page Updates by Clicks
- Page Updates by Interactions
- Page Updates by Comments
- Page Updates by Likes
- Page Updates by Shares
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LinkedIn Company Pages metrics specifications
The following LinkedIn Company Pages metrics are no-reset metrics. No-reset metrics are not reset to value 0 with every new day.
Followers
Followers by Company Size
Followers by Country
Followers by Function
Followers by Industry
Followers by Seniority
Followers by Region
Followers by Association Type
Total UpdatesThe following LinkedIn Company Pages metrics are non-aggregatable metrics.
This means that, due to the nature of these metrics, adding daily, weekly, or monthly values together will not provide accurate results for extended time periods.Followers
Followers by Company Size
Followers by Geographic Area
Followers by Function
Followers by Industry
Followers by Seniority
Updates (total)
Updates (total) Recent Page Updates by Title
Total Unique Impressions
Total Impressions
Total Clicks
Total Comments
Total Shares
Total Engagements
Total Impressions by Update
Total Clicks by Clicks
Total Comments by Comments
Total Engagements by Engagements
Total Shares by Shares
Interactions by Interactions
Company Home Page Views (desktop) by Seniority
Company Home Page Views (desktop) by Function
Company Home Page Views (desktop) by Company Size
Company Home Page Views (mobile) by Seniority
Company Home Page Views (mobile) by Function
Company Home Page Views (mobile) by Company Size
Company Home Page Views by Country
Company Home Page Views by Region
Company Home Page Views by Industry
Company Home Page Views by Seniority
Company Home Page Views by Function
Company Home Page Views by Company Size
Total Engagements by Page Update
Unique Impressions
Engagement Rate
Engagement Rate by Page Update
Career Page Views by Seniority
Career Page Views by Function
Career Page Views by Company Size
Career Page Views (desktop) by Seniority
Career Page Views (desktop) by Function
Career Page Views (desktop) by Company Size
Career Page Views (mobile) by Seniority
Career Page Views (mobile) by Function
Career Page Views (mobile) by Company Size -
LinkedIn Company Pages data source keeps disconnecting, displays error message ‘Access revoked’ immediately after attempting to reconnect
In case of the ‘Access revoked’ error, please follow these steps:
- Check for multiple connections of the Linkedin account in Databox:
Ensure that the same LinkedIn Company Pages account is not connected to other Databox accounts (for example, in both Agency and Client account). Databox only allows one connection per LinkedIn Company Pages account. - Remove Databox Permissions in LinkedIn:
If the issue persists, remove the Databox app from your LinkedIn services page, then attempt to reconnect the LinkedIn Company Pages account in Databox. Go to LinkedIn’s Permitted Services Page to delete the Databox app.
- Check for multiple connections of the Linkedin account in Databox:
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LinkedIn Company Pages – possible discrepancies for campaigns targeting members residing in the European Economic Area (EEA) and Switzerland
For LinkedIn Company Pages, discrepancies may appear in campaign metrics when targeting members in the European Economic Area (EEA) and Switzerland. These discrepancies result from requirements imposed by the EU Digital Markets Act (DMA).
Due to LinkedIn’s compliance changes, users running campaigns targeting these regions may notice fewer conversions, smaller audience sizes, and shifts in ROI, impacting campaign and reporting metrics.
You can learn more about this here. -
Hourly granularity NOT supported for LinkedIn Company Pages metrics in Databox
Due to API limitations, hourly granularity is not supported for Linkedin Company Pages metrics. This may affect visualization options for charts in Databox.
For example, if a LinkedIn Company Pages metric is used on a Line or Bar Chart with ‘Yesterday’ date range selected, hourly data won’t be displayed on the Chart. However, the big number above the Chart will accurately reflect the Metric value for the selected date range.Learn more about granularity here.
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Certain metrics show only data for the most recent 100 posts/updates
Due to an API limitation, the following metrics only show data for the 100 most recent posts/updates:
- Impressions by Page Update
- Engagement Rate by Page Update
- Clicks by Page Update
- Reactions by Page Update
- Engagements by Page Update
- Comments by Page Update
- Shares by Page Update
- Likes by Page Update
- Total Impressions by Page Update
- Total Clicks by Page Update
- Total Comments by Page Update
- Total Engagement Rate by Page Update
- Total Shares by Page Update
- Total Reactions by Page Update
- Total Engagements by Page Update
- Total Likes by Page Update
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Certain LinkedIn Company Pages metrics show data only for the 100 most recent posts/updates
Due to an API limitation, the following metrics only reflect data for the 100 most recent posts/updates
- Total: Updates, Impressions, Clicks, Interactions, Comments, Likes, Shares
- Page Updates by: Impressions, Clicks, Interactions, Comments, Likes, Shares
- Updates, Engagements
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‘Super Admin’ page role required in LinkedIn Company Page account in order to connect to Databox
In order to successfully connect a LinkedIn Company Pages account to Databox, the user performing the connecting must have the ‘Super Admin’ page role in their LinkedIn Account.
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