Track all of your key business metrics from one screen
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Get metrics on new likes, posts reach and daily user engagement for your page.
Facebook is not only the largest social network, it can also help you reach all of the people who matter most to your business.
With Databox, your most important Facebook KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. This will help you find out what’s working, so you can maximize the impact of every post and ad.
The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range. Total Sales will be a positive number for a Sale on the date that an order was placed, and a negative number for a return on the date that an order was Refunded.
Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Net sales is the total sales revenue generated by a business after accounting for returns, discounts, and other deductions. It is a key metric to measure a company's profitability.
The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.
Returns metric measures the number and percentage of orders that are returned by customers. This helps to track customer satisfaction and identify potential issues with product quality or delivery.
Abandoned checkouts metric refers to the number of customers who added items to their cart but failed to complete the purchase, which can help merchants identify potential issues in the checkout process.
Discounts metric shows the total amount of discounts offered by the store to customers over a given period of time. It helps in analyzing the effectiveness of promotional activities and their impact on the store's revenue.
Number of Shipping Charges associated with a Sale or return during the specified Date Range.
The Net Quantity by Top products metric provides insight into the overall sales performance of a store's top products by tracking the total quantity sold versus the quantity returned or canceled, resulting in a net quantity sold.
Number of Taxes associated with a Sale or return during the specified Date Range.
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Top Sold Products.
Total number of Customers gained.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by New vs Returning Customers.
Unfulfilled orders is a metric that measures the number of orders that have not yet been shipped or delivered to the customer. It helps merchants keep track of outstanding orders and ensure timely fulfillment.
The Orders by New vs returning customers metric compares the number of orders made by new customers to those made by returning customers. It helps track customer loyalty, acquisition efforts, and sales growth potential.
Equates to Product Selling Price x Ordered Quantity on during specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by Top Sold Products.
Net Sales (POS) is a metric that measures the total amount of revenue generated by a business through point-of-sale transactions, after accounting for returns and discounts.
Orders by Tag is a metric in Shopify that allows you to track the number and value of orders based on assigned tags. This gives you insight into customer behavior and trends, allowing you to make data-driven decisions on product offerings and marketing strategies.
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LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.
Inbound Social Media Performance
This template is perfect for clients who want a general overview of their social media performance without getting into too much detail. This will summarize how their brand is doing within the social community.
This template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.
This behavior can occur in a specific scenario: the user connecting the Facebook Pages Data Source has access to multiple Facebook Pages, but due to lack of necessary permissions in all of them but one, Databox would automatically connect that remaining one without input from the user. If that is the case, the user should check if they have the necessary permissions for connection (Admin or Editor Page Role) on the other Pages.
The ‘Maximum Posts’ limitation on Meta API dictates that API will return approximately 600 ranked, published posts per year.
If a Post is missing in a Post-related metric in Databox, it could be because its rank is below the set limitation.
Information on this limitation is available in the Meta for Developers document here, in the Limitations section.
Facebook Data Sources may get disconnected in Databox with the error message ‘We cannot make Facebook API calls on your behalf, since you’ve changed password or Facebook has revoked permissions for security reasons. Please re-authorise your Facebook account.’, even if the password has not been changed on the Facebook account.
This is a result of how Facebook is handling potential security issues, for example, if users from different geolocations log into the same account or if different devices are used to access the account. In such cases, Facebook may invalidate access token before it officially expires. References from Facebook forums where users discussed such behavior:
This is expected behaviour deriving from Facebook’s security measures. Databox is not able to assist in such scenarios, but here are some steps that can be taken:
Steps you can take within Databox if your Facebook Data Source gets disconnected with the error message ‘We cannot make Facebook API calls on your behalf, since you’ve changed password or Facebook has revoked permissions for security reasons. Please re-authorise your Facebook account.’:
These steps might be effective in some cases.
Connecting Facebook Pages account in Databox requires that the Facebook user has proper permissions in Facebook. The most optimal role the Facebook user can have when connecting a Facebook Page account in Databox is an Admin or Editor Page Role. With these roles, there should not be any permissions issues.
If the Facebook user has other specific roles on Facebook Pages, then their Admin on the Facebook Pages account should give them all the relevant permissions, otherwise connectivity issues will occur.
For example, if an Admin assigns the user a role without access to the ‘Insights’, the user will not have the required permissions and they will not be able to connect the Data Source.
You can visit the Page Roles section here to learn about your role, access, and how to edit it.
If no data appears in Databox for Facebook Pages Basic metrics, there might be an issue with permissions in Facebook. In the process of connecting a Facebook account, the Databox app asks for specific permissions to be granted to the app. Once connected, a new integration will be displayed on the Business Integrations page, in ‘Databox for Pages’. In the ‘View and edit’ section of ‘Databox for Pages’ permissions that were initially granted for the app (‘Read content posted on the Page’, ‘Read user content on your Page’, etc.) can be modified.
If the access to the requested permissions is removed, Databox integration will not be able to pull the data for some or all metrics into the Databox app. It is imperative that the permissions in ‘Databox for Pages’ are granted for the connected Facebook Page account.