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Klaviyo
Dashboard and Reporting Software

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Klaviyo is a marketing automation platform that helps businesses engage with their customers through personalized email campaigns, SMS marketing, and other digital channels. It provides advanced analytics and segmentation tools to drive growth and increase customer loyalty.

Maximize your ecommerce sales by intelligently analyzing and adjusting your ecommerce strategy with Klaviyo and Databox

Klaviyo excels at quickly deploying super-targeted, highly relevant email, Facebook, and Instagram marketing for e-commerce companies. Use their powerful segmentation and out-of-the-box integrationss– with an e-commerce platform, point-of-sale software, and other popular marketing tools– to grow your sales.

With Databox, recreate the brilliant transaction and revenue reporting you’re used to seeing in Klaviyo and put it alongside performance metrics from both Databox’s and Klaviyo’s integrationss. Both Databox and Klaviyo work hard to make simple-to-setup integrationss that bring you the data you need to make smarter marketing decisions.

Connect your Klaviyo account to build custom reporting dashboards and instantly monitor it all on any device: computer, mobile, Apple Watch, TV display, and Slack.

Get started in minutes by using one of our templates below, or creating a dashboard of your own design by adding any of the metrics listed below or by creating your own metric using Databox’s Metric Builder for Klaviyo.

Custom reports available with the use of Databox Metric Builder.

  • Metrics & Templates
  • Technical Details
  • Behavior & Usage
  • Help Articles
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General

  • Description
    Klaviyo is a marketing automation platform that helps businesses engage with their customers through personalized email campaigns, SMS marketing, and other digital channels. It provides advanced analytics and segmentation tools to drive growth and increase customer loyalty.
  • Categories
    Marketing Automation, Email Marketing
  • Status
    stable

Specification

Metric Builder

  • Metrics
    - The metrics are categorized under the "general" type.
    - Granularities available are daily, weekly and monthly.
    - Custom relative periods are available.
    - Existing data is purged in favor of the most recent synced data.
    - Future data is not available.
  • Klaviyo custom metrics are showing ‘Not set’ dimensions instead of actual dimension names

    The ‘Not set’ dimensions are a result of disabled UTM tracking in Klaviyo. To allow Databox to retrieve relevant dimension names via the Klaviyo API, UTM tracking is recommended to be enabled at two levels:

    1) Global UTM tracking: Enable UTM tracking at the account level to ensure that all campaigns are automatically tagged. More info available here.

    2) Campaign and Flow Settings: Activate UTM tracking within individual campaigns or flows. More info available here.

  • Data discrepancy with Klaviyo custom metric ‘Placed Order (Shopify) by Value’ filtered by flow or campaign channel

    Due to an API limitation, data discrepancies may occur with the Klaviyo custom metric ‘Placed Order (Shopify) by Value’ when filtered by flow or campaign channel.

    Klaviyo processes campaign and flow data differently in the user interface (UI) compared to the API:

    • In the UI, data is aggregated based on the campaign or flow creation date, displaying a combined total for that day.
    • In the API, data is returned based on the actual date of user activity, not the creation date.

    Example:

    If Campaign A was created on March 1st, and:

    • X users interacted on March 1st,
    • Y users interacted on March 2nd, and
    • Z users interacted on March 3rd.

    Under these circumstances:

    1) The UI would aggregate all interactions and display X + Y + Z on March 1st.

    2) The API would return the data separately for each activity date (March 1st, 2nd, and 3rd).

    This difference in data aggregation can lead to inconsistencies when comparing API-based reports with the Klaviyo UI.

  • Availability of metrics for Klaviyo integration

    Klaviyo provides a variety of metrics to track performance across email campaigns, flows, and more. The availability of certain metrics in the Klaviyo Metric Builder – such as revenue, engagement, and conversion data – depends on how the data is collected and integrated with other platforms (e.g., Shopify or WooCommerce). To ensure Databox can sync this data, these platforms must be properly connected to Klaviyo.

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