How Katava Marketing Cut Client Reporting Time by 40%

See how Katava Marketing streamlined reporting, restored client confidence, and freed up time for strategic work—all with Databox.

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Meet Nicole Riley
Marketing Strategist Driving Growth Across Industries

Nicole Riley is a marketing strategy consultant at Katava Marketing, a full-service agency based in New Jersey. With over two decades of experience, Katava specializes in helping businesses grow to their fullest potential with multi-channel marketing strategies catered to their industry, including healthcare, education, local businesses, and more.

The Challenge: Unreliable Metrics and Time-Consuming Reporting

Before adopting Databox, Katava Marketing was struggling with a reporting platform that created more problems than it solved. The metrics it reported were often unreliable, which eroded client trust and forced the team to manually verify data across multiple platforms like Google Analytics and Facebook Ads.

“We had a lack of confidence in the metrics,” Nicole recalls. “We were constantly cross-referencing different platforms to confirm accuracy. It was incredibly time-consuming.”

Beyond the technical issues, the lack of responsive customer support from the prior platform led to report delays and even manual data entry to meet client deadlines. The frustration compounded every reporting cycle, with unresolved support tickets piling up.

Finding a Solution

The turning point came during a particularly frustrating episode with unresolved support issues. “I was submitting yet another ticket and decided to Google alternative solutions,” Nicole says. That search led her to Databox.

One major differentiator stood out: Databox offered a live demo with a representative. “Other platforms had free trials but no live support,” Nicole explains. “Being able to speak directly with someone was huge for us.”

Implementing Databox

Katava Marketing took a deliberate, hands-on approach to implementing Databox. They began by using a demo account to create sample client reports, ensuring the new system would be a visual and functional upgrade for the team.

Nicole led internal training sessions on connecting data sources and customizing dashboards. Once the team aligned on the platform’s value, they identified all necessary data sources to scope the full implementation.

One hurdle was transferring historical Universal Analytics data, which wasn’t accessible via Google anymore. With help from Databox, they exported data into Google Sheets and integrated it seamlessly into the platform.

“Our rep offered to build the reports for us,” Nicole shares, “but I wanted to learn the platform inside and out. I spent a month building reports and meeting regularly with Bella from Databox, who was incredibly helpful whenever I got stuck.”

The Results: From Doubt and Delay to Confidence and Efficiency

Databox directly addressed all of Katava Marketing’s initial pain points:

  • Increased trust in reporting: “We trust the data now, which is huge,” Nicole says. Early comparisons confirmed accuracy across platforms like Google Ads and Analytics.
  • Exceptional support: “The support has been above and beyond,” she adds, contrasting it with the delays from their previous provider.
  • Reduced reporting time by 40%: What used to take days now takes significantly less time, freeing up the team for more strategic work.
  • Stress-free reporting weeks: “The stress of reporting week is gone for the whole team.”
  • Faster decision-making: With accurate data readily available, Katava can now make key decisions for clients faster and more confidently.

Nicole’s Advice for Others

“Databox has really worked out well for Katava Marketing,” Nicole says. “There’s so much you can customize, and the support and price point are unbeatable.”