Efficient Computer uses Databox to streamline analytics, saving hours weekly and giving every stakeholder instant visibility into performance.
Adam Kaufman is the Director of Product Marketing at Efficient Computer, a startup redefining computer architecture. Born from deep research at Carnegie Mellon University, Efficient Computer is creating processors up to 100 times more energy efficient than current models. Their technology powers intelligent computing at the edge for applications that are constrained by energy or reliant on battery power. As Adam leads growth initiatives, marketing analytics and campaign performance are essential to informing strategy. But with limited time and resources at a startup, accessing reliable data quickly became a major hurdle.
Before Databox, Adam juggled data from several sources, like email, social media, web analytics, advertising, and more. Accessing this information required logging into multiple platforms, creating a time-consuming, fragmented process.
“We’re a startup, and I wear many hats. When I had to spend so much time pulling analytics manually, it took away from other priorities,” Adam explained. Without a centralized view, connecting campaign efforts to outcomes and making quick decisions was frustrating.
Worse, most analytics tools he explored either required a sales call to get started, lacked transparency in pricing, or were too complex to try out independently.
Adam turned to Google in search of a better solution. After sifting through overly complex platforms and hidden paywalls, he discovered Databox.
“What drew me in were the dashboards—simple, beautiful, and immediately functional,” he said. With pre-built dashboard templates and easy integrations, he had key data sources connected in minutes. Plus, responsive customer support helped optimize his setup even further.
“I tried other tools and couldn’t figure them out. Databox just worked. I linked my accounts, and the data was there.”
Adam found implementation straightforward and effective. He embedded shared dashboards within Notion, the team’s central workspace, making real-time performance data accessible to stakeholders across the organization.
“Our execs can glance at the dashboards anytime. I don’t have to build special reports—they just check what’s already there.”
With support from Databox’s team during onboarding, dashboards were custom-tailored to Efficient Computer’s marketing efforts, allowing quick setup without a steep learning curve.
Databox became Adam’s daily command center. What once took hours now takes minutes. He now reviews multiple dashboards over morning coffee, which has replaced tedious data wrangling.
“I keep the dashboard open 24/7. Before Databox, pulling data took hours. Now it takes 10–20 minutes,” Adam shared.
Key outcomes include:
“I can see how campaigns are driving engagement and traffic, and use that to refine personas and content. It’s made me much more effective.”
“Try it. So many tools hide pricing or make you talk to sales just to try them. With Databox, I connected my sources and immediately saw my data.”
If Databox were taken away? “I’d be really unhappy. I love the product. It makes my life easier. Recreating these dashboards elsewhere would take weeks—if it’s even possible.”
Tour reports are better.”