As a website owner you should monitor and maintain your website’s presence. But which metrics to monitor? And how do you compare with others? Below are benchmarks for two of the metrics to keep an eye on.
Google Search Console is a free tool provided by Google that allows website owners to monitor and maintain their website’s presence in Google search results. One of the features of Search Console is the ability to view aggregated statistics about the performance of your website in Google search.
Clicks and Impressions are just two of the metrics you can monitor.
Clicks metric in Google Search Console refers to the number of times users clicked on your website’s organic search result when it appeared in search results.
Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.
Google search console benchmarks for impressions, average position, clicks and CTRs for all business types.
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