Are you tired of trying to gauge the success of your website without any reference points? Benchmark Groups can help you see how your website’s performance compares to others in your industry.
There are several ways you can benchmark website performance using Google Analytics and one of them is to compare your metrics to industry benchmarks. Luckily, you can get these benchmarks by exploring Benchmark Groups for different industries and company sizes.
Bounce rate is a metric that measures the percentage of visitors who leave a website after visiting only one page. A high bounce rate is often an indicator of poor website user experience or irrelevant content.
The Avg. Session Duration metric represents the average length of time users spend on a website, from the moment they arrive until they leave.
Benchmarks for Google Analytics Universal metrics, including sessions, new sessions, users and new users, bounce rate, average session duration, average time on page and pages per session.
Benchmark Groups is a platform that allows you join a group of companies that are similar to yours, so you can see how your company ranks against them in terms of marketing and sales performance.
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