Google Analytics: Website Measurement Plan

The Website Measurement Plan Template utilizes a standardized framework to quickly measure the awareness of your website, engagement of users, conversion success and loyalty metrics.

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Used one-click connectors:

  • Google Analytics Google Analytics

If you don’t use Google Analytics, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

This Template organizes key performance metrics by the average customer journey

  • Where are you attracting quality visitors?
  • Does your site engage those attracted visitors?
  • Are engaged visitors turning into paying customers?
  • How often do paying customers come back?

Key Metrics

  • New Users, Returning Users
  • Overall Conversion Rate, eCommerce Conversion Rate
  • Sessions, Bounce Rate, Revenue