Google Analytics: Website Measurement Plan
by
MashMetrics
The Website Measurement Plan Template utilizes a standardized framework to quickly measure the awareness of your website, engagement of users, conversion success and loyalty metrics.
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Used one-click connectors:
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Google Analytics
If you don’t use Google Analytics, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).
This Template organizes key performance metrics by the average customer journey
- Where are you attracting quality visitors?
- Does your site engage those attracted visitors?
- Are engaged visitors turning into paying customers?
- How often do paying customers come back?
Key Metrics
- New Users, Returning Users
- Overall Conversion Rate, eCommerce Conversion Rate
- Sessions, Bounce Rate, Revenue
